Nintendo Is Leaving Its Comfort Zone, and We’re All Better Off | Entrepreneur


Super Mario will finally jump to iPhones on Thursday, and I will get to live out my boyhood dreams of exploring the game series’s Mushroom Kingdom in the real world sometime in the future. Today, Nintendo revealed initial plans for its first-ever theme park attractions, which will open in Osaka’s Universal Studios Japan in 2020, with other locations to follow.

There will also be Legend of Zelda-themed escape rooms. My inner child just can’t even.

You see, the Japanese company that’s also behind Pokémon and Donkey Kong has majorly shifted its strategy in the past few years, at a time when the smartphones in all of our pockets increasingly threaten its grip on the handheld games market and its Wii U console failed to live up to the success of its predecessor.

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