Millennials love their apps. There is literally an app for almost every element of the daily routine: waking up, meditating (important to this health-obsessed, new-agey generation), keeping track of finances and managing the morning commute. There’s even an app to tell them when to drink water.
So it shouldn’t be surprising that millennials depend heavily upon apps when they hit the road. Navigation systems are huge: In fact, millennials say nav apps are the number one technology they use when en route.