4 Surprising Words That Should Define Your Digital Strategy in 2017 | Adweek

The tree-decorating selfies have inundated Instagram, you’re receiving multiple festive discount emails each day, and you’re already having flashbacks to office holiday parties from years past.

That’s right, it’s the end of the year for marketers, and that means it’s time to look ahead to what trends, obstacles and issues we can expect in the coming year.

Instead of pointing you to some of the more popular acronyms of late—IOT, OTT, VR, AR, AI, etc.—I’ve instead boiled it down to four deceptively simple words that should help you focus your digital strategy in 2017.

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