It’s the tedious making lists of people to contact.
It’s pre-writing emails.
It’s scheduling things out and making plans.
It’s rewriting headlines. It’s editing eBooks (dear God… the editing).
It’s doing all of those things when, frankly, you’d rather be having beers with friends or watching Netflix – House of Cards, amiright?).
99% of the work of marketing is not clicking send on the email or publishing the sales page. I think it’s why so many people do so poorly. It’s boring. It’s avoidable and, so, it is avoided.
What can be done about this?