National Geographic Is Making Its Super Bowl Debut With a Post-Halftime Ad for Its New Series | Adweek


National Geographic Channel’s first-ever Super Bowl promo is pretty “genius.”

The network, whose parent company is 75 percent owned by 21st Century Fox, will air a 45-second ad directly after Lady Gaga’s halftime show. The spot, created by McCann New York, was just filmed in Prague on Monday of this week.

The spot is a promotion for NatGeo’s first scripted series, Genius, which premieres on April 25. Both the series and the ad star Geoffrey Rush as Albert Einstein. The series focuses on innovators, with the first season featuring Einstein. The show is still in production in Prague. Rush not only gave up his day off to shoot the promo, he learned to play Gaga’s “Bad Romance” on the violin.

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