Kraft confirms Unilever merger approach | Business Insider


LONDON — Unilever, the monolithic company behind the likes of Ben & Jerry’s ice cream, Hellmann’s mayonnaise and Dove, has rejected a takeover bid from fellow consumer goods giant firm Kraft Heinz, both companies confirmed on Friday.

On Friday afternoon, Kraft, which is backed by legendary investor Warren Buffett, confirmed that it had an approach to take over Unilever rejected, following a story from the Financial Times Alphaville blog earlier in the day.

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