How Rachael Ray Grew Her Brand Way Beyond the Kitchen | Entrepreneur


Even if you’re not a foodie or a fan of talk shows, chances are you’ve heard of Rachael Ray. The everyday cook started promoting her 30-minute meal idea locally at a store in upstate New York. Someone from the Today show happened to stumble upon her work, and as the story goes, a few guest segments on the morning show later, she was offered her own show.

Though adamant she’s not a chef, she’s clearly an expert, and coming up with over 5,000 recipes gave Ray unique insights into tools and products that were missing. This lead to the invention of multiple products, such as the Moppine and the oval Pasta Pot. She now has over 365 SKUs of cookware on the market in partnership with the Meyer Corporation.

Most impressive, though, is how far she has extended her reach outside the kitchen.

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