Electronic commerce, or ecommerce, can do almost everything that a brick-and-mortar store can do. Moreover, it’s cheaper to set up, easier to attract buyer traffic, easier to process orders, and easier to distribute electronic or physical goods. And your store is open 24/7 and can reach customers all over the world.
Since ecommerce is so flexible, many entrepreneurs launch their startups as ecommerce ventures. Instead of spending 6 figures to build a full scale business that may or may not work, it’s possible to build one with 5 figures to see how things work out. If the business happens to be as successful as envisioned, it can then be scaled up.