While popular TV shows like ‘Shark Tank’ may make it look like it’s easy for startups to secure funding, the reality isn’t always so kind. The harsh truth is that ‘Shark Tank’ scenarios do not exist in the real world: as an entrepreneur, it is highly unlikely that you are going to find yourself in a situation where four millionaires are sitting in front of you, attentive, and ready to enter into a bidding war over investment in your company. Reality is much more complicated and, unfortunately, an entrepreneur’s road to success isn’t as cut and dry as TV might make it seem.
Luckily, there are strategies that help increase your odds of success. I’m here to share those strategies and let you in on how my team and I earned the holy grail of the startup world: a funding win from an angel investment competition.