Brands and Media Agencies Send Google an Ultimatum: Evolve or Else | Adweek


“Google’s next step is simple: they must acknowledge that they cannot grade their own homework.”

That’s one top media agency executive’s take on the scandal that has threatened to engulf the search and video giant over the past few days after AT&T, Verizon, J&J and pharma giant GSK became the latest big brands to pull all advertising from YouTube over disagreements on controversial content—including videos supporting terrorist groups like ISIS.

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