From Monopoly to Exploding Kittens, Board Games Are Making a Comeback | Adweek


It’s a digital world, but consumers increasingly are seeking out entertainment from a source that’s decidedly analog: board games. In the last year, board game sales in the U.S. grew by 28 percent, per NPD Group, and global sales increased to $9.6 billion in 2016 from $9.3 billion in 2013, according to Euromonitor International.

“It plays into the nesting trend,” said Juli Lennett, toy industry analyst at NPD Group. “More people are binge watching and cooking at home, and they’re also playing board games at home, rather than going for an expensive night out. Instead of Snapchat or texting, it gives people an opportunity to come together face to face and have fun.”

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s