How Systems Make Your Business More Human | Duct Tape Marketing


I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you do and help you build a strong network and community.

To set you and your business up for success, and make sure you don’t fall victim to technology’s downfalls, you’ll need the following traits.

1. Systems to manage technology and chaos

In short, business systems allow your business to run without you. I cannot emphasize enough how important systems are for your organization. Putting systems in place helps you gain more clarity, control, confidence and customers for your business. When you develop systems, start with the outcome in mind and work backwards from there.

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