When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t using social media to its full potential. They are blinded by the many myths floating around regarding their clients and social media.
These misconceptions are hindering your marketing effectiveness and should be forgotten immediately.