Barbie out of fashion as Mattel slumps | BBC News


Barbie sales fell 13% in the first quarter, adding to a much worse-than-expected slump for Mattel, the world’s largest toy company.

It was the second consecutive quarter of falling sales for the doll, which has been a key part of the firm’s product range for almost six decades.

Mattel said sales dropped by 15.4% to $735m (£574m) for the three months to 31 March.

That was the biggest slide since 2009 and short of the $801m forecast.

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