It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist, a ratio that’s more than doubled over the past decade.
But when it comes to the current state of the public relations industry, it is.
If you have any doubt, just ask a journalist. Or just follow a few on Twitter and Facebook. You won’t have to wait long to hear them complain about bad practices in the PR industry.
Does that mean PR people are the problem? No. These same reporters will quickly point out specific publicists upon whom they rely and respect.
So what’s the problem?