Launching a Crowdfunding Campaign? Choose Your Words Closely | Business News Daily


It’s not what you say, but how you say it that could determine how successful your crowdfunding campaign is, new research finds.

A study from researchers at the University of Illinois at Chicago revealed that linguistic style, which is how one speaks, is critically important in crowdfunding campaigns, especially for social entrepreneurs.

The study’s authors found that how a pitch is voiced and worded is much more important for social entrepreneurs than it is for their commercial counterparts.

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