Keep Your Cold Emails Short, Sweet, and Readable by Avoiding These 4 Mistakes | Inc.com


Long emails are bad enough when they come from grandma. When they come from a stranger, they’re practically unforgivable.

One of the fastest ways to annoy potential buyers and lose business is to send them lengthy emails that say too much, quote too often, and broadcast your lack of respect for the recipient’s busy schedule.

Our work lives are filled with ways to do sales and marketing: messaging tools, news feeds, social networks, and on-the-go conference calls. That means even a moderately long email whose sales pitch is muddled can be a hindrance to doing business with others. No one wants to decipher your five-paragraph opus when they can find relevant benefits in a two-line message from someone else.

With that in mind, here are a few of the most common reasons long emails happen, and how to create better client relationships by avoiding them.

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