Want to know your real competition when you’re speaking, whether to an individual or group? You’re up against the human mind. Weighing in at just three pounds, this competitor is the repository of countless conscious and unconscious thoughts.
We are all bombarded with data at every turn. Our smartphones (and the constant content they provide) call to us like sirens, ready to distract us under the guise of multi-tasking.
This is the attention economy. And it’s the new reality.
The average attention span for an adult is a measly 8 seconds (we’re only 2 seconds better than our kids). This doesn’t mean that you can only hold someone’s attention for 8 seconds; it means that you can lose it in 8 seconds.1
With this reality, we face an even greater challenge every time we communicate an idea, a request or an action item. How do we connect? How do we get through all that other clutter caused by the attention economy? How can we be more compelling than the smartphone?