Author Archives: knjohn

Freelancing: A New Business Concept that is set to take the Commercial Realm by Storm | Cool Business Ideas

Perhaps ten years back, the idea of freelancing was not as appealing as it is today. Even three or four years ago the proposition of going the freelancing way was all about particular skill sets including designers/web developers, copywriters and illustrators. Today however, in the age of start-up boom anyone with the following skills can look forward to raking in the moolah:

Full service blogging

Metrics Analytics

Startup Video Producing

Food styling Podcasting

Others

The post, however, is not about the new opportunities to be explored in freelancing but more about ways to succeed as a freelancer. Freelancing does spell a lot of freedom initially. However, freedom, here, cannot be equated with lack of planning or discipline. Here is a look at the infallible tips to succeed in freelancing. Here’s your chance to explore more of what you already love doing. Read on.

Read More

How to Use Salary Caps to Sustainably Scale Your Small Business | Page19

How can a small business grow sustainably? Greg Crabtree and Beverly Blair Harzog think that in a growing business, staffing costs can quickly balloon out of control.   When small businesses are making the transition to medium-sized businesses, it’s possible to fall into a dangerous feedback loop of borrowing and spending. As you scale your business, your costs grow, and it’s tempting to see breaking even—your previous measure of success—as sufficiently safe growth.

However, medium-sized businesses have vastly larger costs, and can’t afford the breakneck growth speed that smaller, more agile operations can attain. As your costs grow, it’s important to retain control over those which you have the power to influence—and the biggest of these is labor costs.

Read More

The Startup Magazine 4 Team Building Mistakes to Avoid | The Startup Magazine

Starting and building a thriving, successful business is not a task that can completed alone. Often celebrated as resilient and innovative individuals, many are guilty of making the assumption that to be an entrepreneur means that you single handledly build your empire; but commonly this is far from the case. Without taking away the resilience and innovation qualities that entrepreneurs undoubtedly possess, many entrepreneurs are above all outstanding leaders that have the ability to create teams that are creative and extremely productive, that support them wholeheartedly in constructing a flourishing and prosperous company.

The Closed Door Policy

Sitting behind the desk with a closed door is one of the biggest mistake that you can make when you have a team that you should be leading. Whether you realise it or not, by closing your door on your team whenever you are in the office creates a barrier and can make you appear unapproachable, even invisible to your employees, building resentment and reducing productivity. Mistrust is the number one element that prevents teams from high performance,

Read More

Kraft: Warren Buffett, 3G Capital May Push Cost-Cutting |Bloomberg Business

For decades, Kraft and other food behemoths offered convenience, comfort, and the promise of a modern lifestyle. But the compound annual growth rate of the packaged food industry in North America has been less than 1 percent for almost 10 years, with Big Food losing market share to smaller, healthier brands. Venerable Kraft Foods—whose Singles are a “processed cheese product,” and whose Cool Whip didn’t contain milk or cream until five years ago—has lost revenue for the past three years. “Now these big food brands are old-fashioned,” says Bob Goldin, chief executive officer at researcher Technomic. “Consumers don’t see them as relevant.”

But investors, well, that’s a different matter. Warren Buffett—who drinks Coke at breakfast and says he eats like a 6-year-old—teamed up with 3G Capital, the private equity firm founded by some of Brazil’s wealthiest men and known for its penny-pinching ways at Anheuser-Busch InBev and Burger King, to buy ketchup maker Heinz in 2013. In July, Heinz closed on its purchase of Kraft, with Buffett’s Berkshire Hathaway and 3G owning a 51 percent stake. Kraft Heinz instantly became the third-largest food company in North America, with global sales of $29 billion last year. The good news is it’s composed of big, profitable brands. The bad: They have little potential to grow. “What can they do with these brands?” says Bloomberg Intelligence analyst Kenneth Shea. “They’ll do the best they can, but mostly they’ll cut costs.”

Read More

The Basics of How I Built a Seven-Figure Business Without Employees | Entrepreneur

There is a lot to be said for those rare few that possess the ability to create huge companies with hundreds or thousands of employees that are all just ecstatic to be at work. It is exceptionally difficult and equally as impressive, which is why they end up taking up space on the front page of a major magazine or journal.

Although it appears flashy and glamorous, particularly with the amount of celebrity that todays super entrepreneurs wield, there is a tremendous amount of flexibility that is lost, almost by default, once you pass a certain size. Now, not only am I not one of those few, but I really don’t want to be.

Read More

Authority Marketing: How To Measure Up In Front of Customers | Small Biz Trends

You’re a liar. At least, that’s what you’re afraid people will find out about you.

The smaller your business, the more likely you are to have had this thought at one point: My product/service is just the latest form of snake oil and everyone is about to find out.

First off, take a deep breath.

Dealing with this thought (often referred to as ‘impostor syndrome’) is completely normal. Some of the most talented people in the world have suffered from it. (Tina Fey and Maya Angelou are just a few of the celebrities that have admitted to suffering from impostor syndrome.)

Generally speaking, the harder you’ve had to work in life to succeed, the more likely you are to feel that fear of being exposed as a fraud.

Read More

U.S. Sees Big Spike in Black and Hispanic Women Entrepreneurs | Money Cnn

When it comes to small business in the United States, more women are running the show.

On Wednesday, the National Women’s Business Council released an analysis of preliminary Census data which showed there were nearly 10 million women-owned small businesses in the U.S. in 2012, a 27.5% increase from 2007. (The Census defines a woman-owned business as one where a woman owns 51% or more of the business equity or stock).

While men still own more businesses than women, women-owned businesses grew at a rate of four times that of male-owned businesses. In 2012, men owned nearly 15 million businesses.

Overall, women-owned businesses earned a total of $1.6 trillion between 2007 and 2012 and the vast majority (89.4%) were run by sole proprietors, meaning the only employee was the owner.

The report, which pulled data from the Census’s Survey of Small Business Owners, also highlighted major increases in small business ownership among women of color, particularly black and Hispanic women.

Read More.