Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps.
Now that nearly one third of all mobile searches are related to location, Google is looking for more ways to connect marketers with users walking, biking, driving and otherwise commuting around any given city.
In a blog post published today, Google said it’s investing more in “branded, customized experiences” for businesses to help increase store visits.
Users will be able to tell the difference between a promoted location and an organic location by the color of the pin on the map and the word “ad” in the text at the bottom of the screen.
A new burger is about to hit the market. It looks and cooks like it’s made of beef. But there’s one key difference — it’s entirely plant based.
Beyond Meat, which makes meatless products, claims its latest burger is “the closest thing to meat” that it’s ever created.
The Beyond Burger will be available at one Whole Foods in Boulder, Colorado on Monday and at other stores on the East Coast soon.
It’s the result of over seven years of research that the company undertook to “understand meat” and then “rebuild” the burger in a plant-based form.
Deloitte just trashed the hype around the online lending industry.
The accountancy and consultancy practice has done a deep dive on the online lending industry, and its conclusions should make for devastating reading for anyone connected to the sector.
Deloitte concludes that marketplace lenders, more commonly called peer-to-peer lenders in the UK, “are unlikely to pose a threat to banks in the mass market,” according to Neil Tomlinson, Deloitte’s head of UK banking. The report concludes that the platforms “will not be significant players in terms of overall volume or share.”
Offshore wind farms are getting more practical, partly because of a new technology that allows them to float. Scotland, or rather the ocean off Scotland’s coast, will soon become home to the world’s largest installation of the technology.
The Hywind Park will consist of five floating six-megawatt turbines, anchored in water over 330 feet deep, and situated 15-22 miles from land. The project, conceived in 2014 and recently given the go-ahead, has previously been called the “world’s first floating wind farm,” and now is apparently the largest.
Get ready, Pittsburgh. Uber’s self-driving car is about to hit the road.
The ride-hailing company announced on Thursday that it will soon begin real-world testing of a car capable of driving without the aid of a human.
It also gave us our first peek at what that might look like:
THAT BRAND YOU like is going to come back in style. Maybe.
Today Nokia announced that it will license its brand to a new Finnish company founded by former Nokia execs. The company, Global HMD, plans to use the Nokia brand to sell Android-based phones and tablets.
Meanwhile, Microsoft, which acquired Nokia’s handset line in 2014, is selling its feature phone line to manufacturing giant Foxconn’s FIH subsidiary for $350 million. These “dumb phones” will also carry the Nokia brand; HMD will sell and market them for FIH (got that?).