Category Archives: Tools and Information

How To Prioritize Your Ecommerce Startup |

Electronic commerce, or ecommerce, can do almost everything that a brick-and-mortar store can do. Moreover, it’s cheaper to set up, easier to attract buyer traffic, easier to process orders, and easier to distribute electronic or physical goods. And your store is open 24/7 and can reach customers all over the world.

Since ecommerce is so flexible, many entrepreneurs launch their startups as ecommerce ventures. Instead of spending 6 figures to build a full scale business that may or may not work, it’s possible to build one with 5 figures to see how things work out. If the business happens to be as successful as envisioned, it can then be scaled up.

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Reality Television isn’t Reality: My Journey to Startup Success | The Startup Magazine

While popular TV shows like ‘Shark Tank’ may make it look like it’s easy for startups to secure funding, the reality isn’t always so kind. The harsh truth is that ‘Shark Tank’ scenarios do not exist in the real world: as an entrepreneur, it is highly unlikely that you are going to find yourself in a situation where four millionaires are sitting in front of you, attentive, and ready to enter into a bidding war over investment in your company. Reality is much more complicated and, unfortunately, an entrepreneur’s road to success isn’t as cut and dry as TV might make it seem.

Luckily, there are strategies that help increase your odds of success. I’m here to share those strategies and let you in on how my team and I earned the holy grail of the startup world: a funding win from an angel investment competition.

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5 Effective Signage Tips To Promote Your Business |

In this fast-paced tech-oriented world, more and more people are focusing their advertising efforts towards online and mobile marketing practices. This is perfectly understandable; as more than half of all internet traffic is now coming from a mobile device. However, when it comes to grabbing the people attention, it may be sometimes better to use an old-fashioned, well-thought-out graphic sign. And the design that goes into making a sign can have a substantial influence on the number of new customers your company could potentially acquire. That said, here are 5 signage tips you can use to help better promote your business.

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Create a Referral Engine That Works Every Day in Your Business | Duct Tape Marketing

I’ve written about this topic many times, but it just never get’s old! (Check out the referral marketing archive on Duct Tape Marketing) The fact is, although I’ve been writing about the idea of referral generation for years, it always remains relevant, no matter what marketing trends and technologies come and go.

Getting referrals can often seem like a daunting task for marketers, but it doesn’t have to be. I’ve put together a list of recommendations you can use to teach your clients how to build referrals (not to mention teach yourself a thing or two).

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Should you install solar panels on your roof? Ask Google | Mashable

In 2015, Google launched Project Sunroof, a map that shows which houses have enough sun exposure for solar panels to be a viable energy source. However, the original map was very limited, covering only the San Francisco Bay Area, Fresno, California and Boston.

Now, Google has greatly expanded the project to cover all 50 U.S. states, with a total of 60 million buildings in the database.

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What If There Was A Way To Change How You Looked On Google? |

Negative perception from consumers often results in poorer sales and margins just because of negative search results. The role of online reputation management in today’s business and media landscape is of paramount importance in today’s digital age. Finally there is a cool business that has solved the issue of unfair and biased search results from “Fake News” and the media. The Reputation Management Company has developed programs that can delete unfavorable results and replace them with relevant and real results.

Despite how huge your company is, be it a small medium sized company or a large multi-national company, customers, prospects and potentially everyone are talking about you. They will tweet how much they like about your product or how undesirable your service is on Facebook. Customer experiences are always shared through word of mouth and increasingly on the social media.

This is why it’s crucial for brands to have a professional team of search engine reputation management experts who can identify negative results and get them removed from the web before they cause any damage.

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To Persuade People, The Key Is To Make Them Feel Good | Life Hack

Have you ever felt it hard to get someone to believe you, or do something that you want them to do? Whether in selling something or just winning friendships, we all need to have skills to persuade another person. You could use it in little things, such as in getting a discount from the market, or landing a major business deal. Follow the three tips below and you will surely be more persuasive.

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Costco, Sam’s Club purchases that make your membership virtually free | Business Insider

Shopping at warehouse club stores comes at a price: Costco’s basic Gold Star membership costs $55 (and will go up to $60 on June 1), and a basic Sam’s Club membership costs $45.

But with the savings from various products and services, there are plenty of ways to make back the fee while enjoying the perks of membership.

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How a German-Jewish Mystic Created an American Soap Company Determined to Clean Up the Planet | Adweek

Read the label on most soaps and you’ll find a few words about freshness and lather. But pick up a bottle of Dr. Bronner’s and you’ll read this: “Whatever unites us is greater than whatever divides us! … Only if constructive-selfish work, perfecting first me, like every arctic owl-penguin-pilot-cat-swallow-beaver-bee, can I teach the Moral ABC.”

It goes on. And on. Hundreds of these tiny, preachy, semi-coherent phrases cover every inch of the bottle. All of them are the work of late visionary Emanuel Bronner, a German-Jewish soap maker who escaped Hitler, then came to America to preach his vision of a unified mankind. Bronner’s mystical rantings landed him in a mental institution (he escaped that, too), after which the good doctor (who wasn’t really a doctor) started selling his family-recipe peppermint soap to finance his itinerant sermonizing—only to begin printing his sermons on the label once he realized people were more into his soap than his teachings.

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Lyme Disease Soars in Michigan as Tick Populations Grow | Live Science

Cases of Lyme disease in Michigan have risen dramatically in recent years, and a new study links that trend to larger and more widespread tick populations.

Researchers collected data from the Michigan Department of Health and Human Services on 1,057 Lyme disease cases diagnosed between 2000 and 2014, and aligned them with a new analysis of tick distribution across the state. Results showed that not only did the number of yearly infections in the state increase significantly over the 15-year period, but so did the number of counties where ticks had been seen, or found to be established.

And the number of infected people may be much higher than the records indicate, the researchers said. Because Lyme disease is frequently misdiagnosed as other illnesses, reported cases likely represent only a fraction of true Lyme disease infections — perhaps as little as 10 percent, the study authors reported.

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