Category Archives: Tools and Information

10 Ways to Improve Your Efficiency at Work | The Startup Magazine

Let’s all be completely honest: neither of us likes to work, and our dream job would be to sleep all day while money is raining on from the sky. Unfortunately, since we live in the real world where we have to work for a living, we also need to make sure that we are as efficient as possible.

We all want to become better multi-taskers and finish our jobs faster (and better) than anyone else, so if you’re trying to figure out how exactly to do that, here are some tips to be efficient at work.

Read More

Stores are Scooping up A La Mode’s Nut-Free Ice Cream | CNN Money

Two years ago, restauranteur Marc Roth didn’t know anything about making ice cream.

Today he’s the founder of A La Mode, a completely nut-free, egg-free and sesame-free ice cream that has generated sales of $2 million.

The brand, which has a successful shop in New York City, is already in more than 1,450 stores around the country.

Read More

We Quit Sugar for 10 Days and This Is What Happened | NBC News

I’ve never had the biggest sweet tooth, so when I heard that our next challenge for “We Tried It” was to give up added sugar for ten days, I thought it would be a piece of cake (ahem).

Much to my surprise, I was very wrong. I knew that unhealthy foods such as cupcakes, cookies and soda were filled with sugar — but I never realized that hidden sugars were lurking in so many other foods that I consume on a daily basis, until I started this challenge.

I did the challenge with two of my co-workers, Kyle and Geraldine. The rules were simple: avoid added sugar, read all food labels and only eat natural sugar, i.e. the kind you find in fruits and veggies, for 10 days.

Read More

Best Website Creation Tips to Help Launch Your Entrepreneur Career | Getentrepreneurial.com

These days, your business can’t succeed without having a website to share all of your information and sell your products. However, it can’t look like anything. No, it has to be a true creation—something that catches the eye, entertains and convinces people to stay on it. It needs to have flair that makes it stand out from companies that offer similar products and services. Viewers need to be able to easily navigate the site instead of hunting for information on the pages. A quality website can help to boost business for the company while improving credibility. It’s a way to communicate with customers and those who are interested in what you offer. An added benefit of a website is that it operates 24 hours a day even when your company is closed, allowing for customers to make purchases and schedule services as long as the site is set up to accept payments and appointments.

Here are just a few things that you need to think about when it comes to your site:

Read More

5 Myths About Your Clients and Social Media That You Should Forget Right Now | Duct Tape Marketing

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t using social media to its full potential. They are blinded by the many myths floating around regarding their clients and social media.

These misconceptions are hindering your marketing effectiveness and should be forgotten immediately.

Read More

Zoom In, Zoom Out: Making Your Small Business Look Bigger and Better than Your Competition | CoolBusinessIdeas.com

It can be difficult to gain credibility and trust in an industry, especially when you’re competing with much bigger companies. However, there are ways you can make your company appear larger than it is, even if you’ve only got a small budget. By investing in the right services and products, you can feel and look like a corporation, even though your business is still small.

Here are just some of the ways you can do this:

Read More

When to Spend on PR and When to do It Yourself (or Not at All) | Entrepreneur

You’ve just started your business, your website is finished, your SEO is lined up, your products are ready to ship, and you’ve got a hungry team eager to seize the moment. All you need to do now is get the word out about that amazing product. Right?

Maybe, but maybe not.

When speaking to budding entrepreneurs, I sometimes find myself giving advice that you wouldn’t expect from a PR professional. I tell them that, for a lot of brands, hiring a PR pro isn’t worth the cost. Don’t get me wrong, a great PR team is one of best brand-building tools a business can employ. But if your brand isn’t positioned to benefit from a well-executed PR strategy, you could end up wasting your time and money.

Read More

Empathy vs Sympathy: Are We Talking About The Same Thing? | Life Hack

In general, sympathy and empathy are often confused with one another. There is good reason for this too, primarily because both words deal with similar emotions and are derived from the Greek term páthos (which pertains to suffering and feeling). These words are also commonly ascribed to situations of sadness and mourning, as people try to identify with a particular group or individual that has been afflicted by tragedy.

Despite the similarities in terms of application and origin, however, there are core differences that separate the two words. Sympathy describes the feelings of compassion and pity that we may have for another person’s plight, for example, whereas empathy enables us to put ourselves in the shoes of those who are suffering and share directly in their sadness.

Read More

How to Survive the Total Solar Eclipse of 2017 | Live Science

We’re just 18 weeks away from the “Great American Total Solar Eclipse” that will darken skies across the continental U.S. on Aug. 21. Are you ready for it?

If you haven’t started preparing to see the eclipse, the time to start is now. Between travel, lodging and eclipse-watching gear, there’s a lot to plan for — and that’s only the beginning. To ensure that your total solar eclipse experience isn’t a total flop, there are a few more things to take into account in the days leading up to the eclipse and to the moment of totality itself.

Read More

Why Every Business Needs to Focus on Culture | PROFITguide.com

At Mirego headquarters in Quebec City, employees aren’t tied to their desks. They can choose to work in the company’s lounge, settled around a fireplace or to bring in their families and sit with their children, who can choose from boxes of games and toys.

It’s such a cool vibe that a few months ago, Mirego, which designs technological solutions for clients, produced a 200-page publication—a sort of arty company yearbook—filled with employee images, anecdotes and profiles.

It’s all part of president and CEO Albert Dang-Vu’s mission to soften the distinction between work and home. “We want to create a space that people want to go to every morning,” he says. It has worked: Dang-Vu reports an employee retention rate of close to 100% and says almost all new hires come through word of mouth or staff referrals.

Read More