Category Archives: Tools and Information

The Ultimate Guide to Small Business Keyword Research | Duct Tape Marketing

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.

If fact, the practice of SEO has changed so dramatically over the last few years that you must revisit everything you think you know about SEO, and that starts with revisiting how you think about keyword research.

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Turn a £7 LACK TV unit into a hallway bench | IKEA Hackers

Ikea Item Used: Lack TV unit

With clients visiting my home for my work, I have to be super tidy. I bought the Lack TV unit to use as a coffee table originally but without the gloss finish it wears very quickly and it was ruined on top with grazes and stains. So I hacked it!

By buying some foam seating, I attached fabric over it and then used wide sticky back Velcro to attach it to the bench. I went for nice fabric as price wasn’t a problem for me but any thick fabric will do (foam was blue so had to hide it showing through).

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Pros and Cons of Commercial Window Tinting | The Startup Magazine

Commercial window tinting has become more of a norm for many offices and homes. With almost everyone looking for ways to reduce energy costs by conserving energy, building contractors, and homeowners are taking solar window tinting rather seriously. Many consider this as the ultimate solution for reducing energy costs without compromising anything. If you too are considering the tint, then discussed below are some of the pros and cons you should know about.

While we all love a well naturally lit space (at home or in the office), sun rays penetrating the large windows in office setups can raise room temperatures pretty fast. This forces the occupants to turn the cooling system higher just to keep temperatures low, which almost ways results in high energy bills. Solar window tinting, however, helps cut down on a number of UV rays entering the house, thus controlling the heat. The beauty in this is that the tint allows just enough light to pass through, hence no need to keep the lights on.

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Boredom Can Make You More Productive Only When You Learn These 8 Tricks | Life Hack

Picture this:

You’re bored at work, almost in tears because the tasks on your to-do list seem so monotonous and dull. Your mind starts to wander and you ask yourself, “Is this what I should be doing with my life?” It’s as if your brain is trying to look for anything else to do to avoid the task at hand. You check you phone, you go on social media, you might even make a paper airplane – anything to make the feeling stop! Sound familiar? You are not alone!

But what if we could use our boredom to actually help us become more productive?

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This Refugee Camp In The Jordanian Desert Now Has Its Own Solar Farm | Fast Company

When the temperature soared to 100 degrees in the Azraq refugee camp in Jordan last week, refugees living there could keep fans running inside their shelters. The camp, which had only sporadic access to electricity for its first two and a half years, is now home to the first solar farm in a refugee community.

The two-megawatt solar plant, funded by a donation from the Ikea Foundation, sends power into Jordan’s national grid, helping offset the electric bill for part of the camp, which is now connected to the grid. For 20,000 Syrian refugees living in two villages in the camp, power is free 24 hours a day. The plant will soon be scaled up to five megawatts to cover the needs of all of the camp’s 35,000 residents.

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This Is the Night That People Have the Most Trouble Sleeping | Entrepreneur

The Sunday Night Blues are real.

A recent survey conducted through YouGov for meditation platform Calm polled 4,279 Americans and Brits and found that insomnia plagued people the most on Sunday night.

Forty-six percent reported having trouble sleeping on Sunday night, followed by 17 percent on Monday, 9 percent on Saturday and Wednesday, 8 percent on Tuesday, 7 percent on Friday and oddly enough Thursday came in last with only 5 percent identifying it as the night where they did the most tossing and turning.

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How Regular Exercise May Make Your Body ‘Younger’ | Live Science

Getting regular exercise may help slow the aging of your body’s cells, a new study finds.

Compared with the people in the study who didn’t exercise at all, the highly active people had a “biological age” that was about nine years younger, said study author Larry Tucker, a professor of exercise science at Brigham Young University in Utah.

To reap these benefits of exercise, you’d need to spend 30 to 40 minutes running, five days a week, according to the study.

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The Ingenious Stunt That Landed This Ad Veteran Her First Agency Gig | Adweek

Today’s graduates are hungry for agency jobs, and they’re coming up with some pretty insane ways to get noticed. It makes perfect sense in the creative business, but it turns out this trend of outlandish stunts isn’t new. Tuesday Poliak, currently evp, chief creative officer of Wunderman D.C., was winning the creative job stunt game before going viral on the internet was even a thing.

Poliak developed a brilliant idea to get her portfolio into the hands of every major creative director—from Lee Clow to Jeff Goodby—without spending a ton of money on multiple big-budget portfolios. She landed a call back from every single creative director, and the stunt eventually led to her first art director gig at TBWA/Chiat/Day Venice.

So why go to such great lengths to get her portfolio in front of every creative director that she wanted to work for?

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Retailers Have Long Feared Showroomers. Maybe They Should Love Them Instead | Forbes

When San Francisco-based management consultant Vivian Zeldis walks into a clothing store, she expects it to mirror the websites and apps where she now does most of her shopping. “I kind of want stores that look very clean and yet at the same time have all the sizes and all of the colors,” she says. “And I want to check out fast. I don’t want long lines. If there’s long lines, I leave.”

For years, traditional retailers have worried customers like Zeldis would hurt their bottom lines. The main concern is that consumers will go to physical stores to look around and evaluate products, then buy online from other sources, often at a discount – a practice called “showrooming.”

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If Instagram Becomes Snapchat, Who Will Be Instagram? |

It’s hard to remember now, but there was a time when Instagram was an app people used to make their photos look good. A retro wash of sepia here, a studied overexposure there, and, voilà, you could fool your friends into thinking you had an artist’s eye.

That was before the advent of Snapchat. For the past few quarters, Instagram has been sprinting with its hair on fire away from the idea that a good photo is one that looks like one a professional might have taken. Its only goal, seemingly, has been to make sure anything people like doing on Snapchat they’re able to do on Instagram, whether that’s marking up photos with drawings and stickers, publishing slideshow-like “Stories” that disappear after a day, or navigating between parts of the app by swiping around randomly. As of Tuesday, the cloning is complete, with Instagram adding face filters that allow users to alter their own appearances with augmented reality overlays.

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