For quite some time now, we’ve looked at the optimization and experience of mobile as an option rather than a necessity-the added boost to really keep your site and campaign efforts kicking and competitive. But less than being an added boost has mobile optimization become an absolute must, as user and device research indicates an irrefutable shift away from the traditional desktop and towards smart phones.
As you may or may not have already heard, recent reports show that more Google searches were completed on mobile devices than desktops. Even more interestingly, data revealed that mobile searches result in a considerably high number of purchases and foot traffic into local businesses-much more so than desktop searches. If these observations represent the latest of search habits, then mobile optimization is unavoidable on a monetary basis alone. But money isn’t the only reason it’s time to invest in mobile optimization.