Nike’s “Unlimited Future,” by Wieden + Kennedy, opens on a nursery full of future sports stars, including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi and Mo Farah. The babies gurgle to the faint music of Chopin’s Berceuse, Op. 57, playing from a plastic radio.
Then the door swings open. Brusquely. A man in a suit and leather shoes stops the jam, and the crowd goes silent.
It’s actor Bobby Cannavale. And he’s shaken off the stale mothball stink of Vinyl.
“Listen up, babies!” he growls, before kicking off the motivational speech that will shape these tiny future-athlete brains in ways that would make Freud fist-pump (as a lone baby does, at the very end).