There was a time not that long ago when buying high-quality bedsheets was a major investment. Walk into Nordstrom or Barneys, and you could easily drop $750 or more on sheets from Frette, Sferra, or Loro Piana. But over the last three years, a transformation has begun to democratize the process. Brands like Brooklinen, Parachute, and Boll & Branch are using clever direct-to-consumer business models that bring high-threadcount, long-staple cotton sheets to consumers at prices that start at under $100.
This new flock of bedsheets startups has been growing fast—expanding their product ranges and generating millions of dollars in revenue—and none has seen more impressive stats than Brooklyn-based Brooklinen. On the eve of its third anniversary, the company is only just now taking on its first external funding, a $10 million Series A round led by FirstMark Capital. The brand first came to the market in April 2014 with a Kickstarter campaign that raised $237,000, but after that point, its wife-and-husband cofounders say they were committed to bootstrapping the company.