Burger King’s latest ad stunt—in which a TV spot was designed to hijack people’s Google Home devices by saying “OK, Google” and asking about the Whopper—turned into a game of cat and mouse on Wednesday, as Google blocked the ad from triggering the devices and BK quickly devised a workaround.
The saga began at noon Wednesday, as BK rolled out the 15-second spot on YouTube. In it, an actor playing a BK employee says to the camera, “OK, Google, what is the Whopper burger?” This triggered Google Homes in viewers’ houses to rattle off the first paragraph of the Wikipedia entry about the Whopper.
Burger King is going to have it Tim Hortons’ way, and Warren Buffett will be their server today – or at least their financier.
The Burger King deal seems to be one part tax inversion and one part market diversification, but critics have focused mostly on the former. With the combined company moving its headquarters to Ontario, Burger King is set to join the ranks of corporate expatriates.
Democrats are none too pleased. “Burger King’s decision to abandon the United States means consumers should turn to Wendy’s Old Fashioned Hamburgers or White Castle sliders,” declared Sen. Sherrod Brown. “Burger King has always said ‘Have it Your Way’; well my way is to support two Ohio companies that haven’t abandoned their country or customers.”