Tag Archives: business

100 Podcasts That Will Make You Smarter, Better, and Wiser | Inc.com

Podcasting is a great way to learn and be inspired. It’s a new use of technology that hearkens back to the original social medium, storytelling.

If you have an interest in entrepreneurship, tech, leadership, business, creativity, or just learning and expanding your mind, here are 100 podcasts that can help you bring your best to all you do.

Pick out a few to start with, then get ready to listen and learn while you’re in the car, on the treadmill, or during your morning commute.

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Stupid Management Tricks – The Vanishing Fourth Floor | Los Angeles Times

When They Hit the Ceiling, These Execs Just Move to the Next Floor

June 21, 1999|ROY RIVENBURG
Quadrophobia Bureau: We’ve heard of buildings where the elevators don’t list a 13th floor. Now there seems to be a jinx on the fourth floor, as well. At the corporate headquarters of Hunt-Wesson Foods in Fullerton, for example, the entire fourth floor mysteriously vanished over Memorial Day weekend.

Apparently, company bigwigs decided that changing the number of the floor–which houses all the executive suites–would stop employees from referring to management as “the fourth floor” (as in “You won’t believe what the fourth floor did today” or “Naturally, the layoffs don’t affect the fourth floor”).

So presto, they turned it into the fifth floor. The elevators now stop at 1, 2, 3 and . . . 5, all room numbers on the floor no longer begin with a “4” and corporate directories were reprinted to eliminate any trace of the number that dare not speak its name.

We wanted to ask Hunt-Wesson if it also plans to refer to the Fourth of July as July 5, but we were told that the company’s lone spokeswoman was on the road (perhaps in her new five-wheel-drive sport utility vehicle) and unavailable for comment.

Meanwhile, employees have begun referring to management as “the fifth floor,” and the Beatles are now known as the Fab Five.

Lydia was a contractor of Hunt Wesson when this occurred.  She and her friend ran to the renumbered building.  ‘GTFO’, said Lydia’s friend as they read the numbers in the elevator: ‘1’, ‘2’, ‘3’, 5′.  – Ed

Weekly Economic Update | LAEDC

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  Virtual Office Assistant – a Life Saver | Getentrepreneurial.com

The mere articulation of the saying “Virtual Office Assistant” is a most recent agitation which has hit the search engine platforms. It can make an entrepreneur ecstatic or apoplectic-all relying upon their experience with this increasingly well-known administrative help. Being a business visionary, you are prone to wear numerous hats to keep up the accomplishment of your business.

There are insufficient hours in a day, and you can’t pick to do everything on your own. The key course of taking your business to new heights – the focus ought to be on your customers, clients and how to get a greater business from them. Effectively dealing with all the core exercises, stress and requiring some investment for yourself is vital to keep away from wear out and the disappointment of your business.

Along all these lines, why are you in any case still clutching the directing wheel so firmly? Let another person handle the preparatory exercises.

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Small Business Marketing Blog from Duct Tape Marketing |ducttapemarketing.com

B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and you’ll find little that’s helpful.

In my opinion, there are two reasons for this. One – people are searching for that one killer lead tactic that will mask all ills or, Two – people fail to realize that successful B2B lead generation is made up of activities that are by nature very hard to quantify and pin down.

The latter then leads to plenty of articles spouting the virtues of practices such as inbound marketing and content marketing, but little hard advice on how to make any of it pay.

Here’s my take – the real problem lies in the fact that you don’t simply generate a lead today, you guide it.

You can no longer run an ad that say’s “hey, we’ve got what you’re looking for come and get it” and expect much. Once a prospect actually knows what they are looking for, they’re already looking for a price.

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Weekly Business Update | LAEDC

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THIS WEEK’S HEADLINES:

Weekly Economic Update | LADEC

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THIS WEEK’S HEADLINES:

Weekly Economic Update | LAEDC

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THIS WEEK’S HEADLINES:

The Consultant’s Dilemma: People Can’t Say No | Peter Mehit

mehWe are coming up on a decade in our own business. We have worked with thousands of clients and many times that number of prospects. As independent business people, our survival depends on our ability to forecast and close work. We have a very high close rate once we’re presenting, especially in person. This has been achieved through careful study of human nature and at a high cost.

As a consultant, you need to make the prospecting cycle as tight as possible so you are not chasing leads that won’t go anywhere. We began to experience greater success when we understood the following principle: Most people can’t say no.

I don’t mean this in the sense that they will buy from you if you overcome objections or demonstrate value. Most prospects know very quickly if they see value in what you’re doing and will buy. Our experience has been the best engagements result from connections that form quickly or, if there are delays because of a competitive procurement process, you are continually building a tighter relationship as it goes on. Absent this, you are likely waiting for a ‘no’.

The reason for this, my partner and I believe, is that most people hate the idea of rejection and hence are hesitant to do it to other people. I, for one, appreciate having my attention and effort liberated by a firm ‘no’. I am now free to begin the hunt for a new client, sometimes with lessons learned. But the slow ‘no’, or worse, the ‘we’re thinking about it’ just takes up mental and emotional cycles that are better spent elsewhere.

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Weekly Economic Update | LAEDC

laedcTHIS WEEK’S HEADLINES: