Tag Archives: Consumers

What If There Was A Way To Change How You Looked On Google? | CoolBusinessIdeas.com

Negative perception from consumers often results in poorer sales and margins just because of negative search results. The role of online reputation management in today’s business and media landscape is of paramount importance in today’s digital age. Finally there is a cool business that has solved the issue of unfair and biased search results from “Fake News” and the media. The Reputation Management Company has developed programs that can delete unfavorable results and replace them with relevant and real results.

Despite how huge your company is, be it a small medium sized company or a large multi-national company, customers, prospects and potentially everyone are talking about you. They will tweet how much they like about your product or how undesirable your service is on Facebook. Customer experiences are always shared through word of mouth and increasingly on the social media.

This is why it’s crucial for brands to have a professional team of search engine reputation management experts who can identify negative results and get them removed from the web before they cause any damage.

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The Future Of Retail Won’t Be So Good For Consumers | TechCrunch

Shopping — both online and offline — is a great luxury of the modern era. People can enjoy a great selection at lower prices and shop from the convenience of their home, while still having the option of going to a local mall or retailer to peruse the aisles for instant gratification.

But consumers can’t have their cake and eat it, too, and the retail world as we know it today can no longer give it to them.

Retail Will Change Forever

Technology is killing the traditional retailer. Victims will include those selling commodity brand-name-type products like consumer electronics, appliances, sporting equipment and furniture, and may even include those selling consumable goods.

Price wars, combined with technology shifts, will eliminate national, regional and local competitors who just can’t keep up. Many of today’s vendors will cease to exist as online shopping takes larger shares of all sorts of markets. Just look at the trends in companies like Best Buy, Staples, Radio Shack and Sears.

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Everything You Know About Black Friday Is Wrong : The New Yorker

On those Fridays after Thanksgiving, the late Joseph P. Barrett, a longtime reporter for the Philadelphia Bulletin, recalled, even members of the police band were called upon to direct traffic. The cops nicknamed the day of gridlock Black Friday, and soon others started to do the same.

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4 things marketers can learn from the Papa John’s spam lawsuit | Econsultancy

How much does it cost to send a text message?

It’s often less than a cent if you’re a marketer sending in bulk, but U.S. pizza chain Papa John’s could be forced to pay $1,500 a pop for 500,000 text messages its franchisees sent in 2010.

A class action lawsuit alleges that the chain’s franchisees, though a third party text messaging service, sent promotional ads to consumers without their permission in violation of a 1991 law. The attorneys for the plaintiffs in the case are asking for $250m in damages, but a jury could award triple that amount if it decides that Papa John’s willfully violated the law.

While it remains to be seen just how likely an eight-figure verdict is, and it would seem that there’s a decent chance the class action will be settled before the matter is put in the hands of a jury, Papa John’s plight provides several good lessons for other marketers using SMS to reach consumers.

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Generation Y Consumers | Lydia Mehit

Gen X as a Target Customer was first in a series of articles aimed a helping you identify the habits and proclivities of a generation. This is to allow you gain insights into how to better approach them with your marketing message. This article will discuss Millennials and the unique circumstances of their generation.

Generation Y encompases a broad range of ages from teenagers (age 14) to home-owning adults. The older end of generation is believed to have the potential to attain the greatest spenfing power of any prevous generation. This means advertisers want to understand what drives the Gen Y consumer to purchase.

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