Tag Archives: customers

4 Qualities of Dogs That You Also Want in Your Customers | All Business

You might think dogs are an unlikely source of inspiration for your customers, but you’d be surprised how similar they can be. I don’t mean to denigrate your customers! Quite the contrary. I think if customers were more like dogs in the following four ways, we’d all have more business than we could handle.

1. Loyalty

What’s the first quality you think of when it comes to dogs? Loyalty! They’re there with wagging tails, whether we feed them, walk them, or ignore them. And when we treat them well? That loyalty skyrockets.

You already know that having loyal customers is great for business. It’s easier—and cheaper—to get past customers to come back than to find new ones.  So consider ways you can build loyalty with your customer base.

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On Target: How to Identify, Attract and Keep Your Ideal Customer | American Express

Help keep your sales flowing by marketing to the right customers in the

right way.

NOVEMBER 12, 2014 One of the biggest concerns of running a small business is finding new prospects to keep your sales pipelines full. You can panic if you have no systematic plan on how to identify who your perfect customer is, where to find them and how to nurture them to a sale.

So how can you identify, target and nurture your new prospects until they become your ideal customers?

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  Tap the Power of Thank You | Getentrepreneurial.com

There may be only one day a year devoted to giving thanks, but expressing thanks year round and doing it well is one of the most profitable business strategies you can have.

Numerous studies reveal that when you thank your customers, they spend more money and tell their friends about the exceptional service and products you deliver, increasing your profits. Volumes chronicle how employee productivity zooms when appreciation is expressed, raising your margins. Vendors go the extra mile to extend credit and deliver “just in time” when they hear gratitude regularly, and keep your cash flowing. Giving thanks works in business.

But you’re already doing more with less and the last thing you want is another item on your to-do list. What are the most effective and efficient ways to express gratitude to these important players in your positive business success?

Start today implementing these 4 tips to develop the profitable habit of saying “Thank you” to your customers, employees, and vendors year-round:

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5 Customer Service Approaches to Avoid | Businessnewsdaily.com

Keeping your customers happy is the key to earning their trust and their business. Some companies do this well, and go above and beyond to make sure their customers are satisfied. Others seem to view customer service as an afterthought.

“It’s always befuddling to watch businesses that say they focus on customer service turn around and act like their customers don’t matter,” said Aishwarya Hariharan, product marketer at customer support software company Freshdesk. “They claim that no one matters more [than their customers], but their approach just doesn’t seem to reflect it.”

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The Consultant’s Dilemma: People Can’t Say No | Peter Mehit

mehWe are coming up on a decade in our own business. We have worked with thousands of clients and many times that number of prospects. As independent business people, our survival depends on our ability to forecast and close work. We have a very high close rate once we’re presenting, especially in person. This has been achieved through careful study of human nature and at a high cost.

As a consultant, you need to make the prospecting cycle as tight as possible so you are not chasing leads that won’t go anywhere. We began to experience greater success when we understood the following principle: Most people can’t say no.

I don’t mean this in the sense that they will buy from you if you overcome objections or demonstrate value. Most prospects know very quickly if they see value in what you’re doing and will buy. Our experience has been the best engagements result from connections that form quickly or, if there are delays because of a competitive procurement process, you are continually building a tighter relationship as it goes on. Absent this, you are likely waiting for a ‘no’.

The reason for this, my partner and I believe, is that most people hate the idea of rejection and hence are hesitant to do it to other people. I, for one, appreciate having my attention and effort liberated by a firm ‘no’. I am now free to begin the hunt for a new client, sometimes with lessons learned. But the slow ‘no’, or worse, the ‘we’re thinking about it’ just takes up mental and emotional cycles that are better spent elsewhere.

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Work Your Network | Peter Mehit

Based on a mash up of computer networking theory and the concept of six degrees of separation, network science is an emerging theory of marketing. It’s the building and utilization of a group of contacts whom you could help that can help you. The website LinkedIn is based on this concept.

To get started, you take inventory of your contacts, categorizing them into the following groups: customers, prospects, allies and friends and family. You then list your contact’s contacts into the same categories to understand how their contacts align with your goal. Once completed, you will have a good idea of what your 1st, 2nd and 3rd degrees of separation look like.

You will be surprised at how close you are to some pretty important people. For example, because of one client, we are two degrees of separation from Barach Obama, Oprah Winfrey and Sean Hannity, truly an interesting mix of people. We have a client that builds armored limousines for celebrities, putting us two degrees away from them.

Proximity may or may not translate into access. The quality of your contact’s relationships and their willingness to link you to their contacts will control your access. That’s why analysis is critical. If you identify your target and the purpose for being introduced, it will make it easier for the person being asked to say yes.

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Gen X as a Target Customer – Part Two | Lydia Mehit

Continuing our discussion of Generation X as our target consumer, we have gathered a variety of facts about our subjects and now need to use those facts to answer the following questions.

  1. Why do they buy?
  2. How do they buy?
  3. What do they buy?
  4. Where do they buy?
  5. Where do you find them?
  6. How do you reach them?

Let’s answer the questions using the information we’ve learned about Generation X.

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