How many times have you listened to a friend or loved one wax poetic about the brilliant idea that came to them in the shower? Really. Think about it.
How many pitches have you heard in your life for a new product, business venture, service, or invention? Can you come up with a number?
Or, how many times have you been the one to bend the ear of a friend or your spouse about the brilliant innovation that “just came to you,” as if in a dream?
And now, how many of those ideas — from others and your own — have actually moved past the idea stage and turned into something real?