I know what you’re thinking. Either a.) he can’t possibility mean that ‘f’ word or b.) the ‘f’ word is focus. Focus would be a good ‘f’ word. Nothing truly gets done without it. People who think they are multitaskers are really deluding themselves. Not even computers multitask. Designers just add more cores, but each one of them is only processing one instruction at a time, really, really fast.
We teach people how to visualize businesses and focus is an important part of it. I can tell you I get my best results when I can eliminate distractions. But that’s not the ‘f’ word we’re talking about.