Tag Archives: Facebook

Your Followers Got Purged – Now What? | BusinessTips.com

downloadThe end of last year, and the beginning of this year, was rocky for businesses on social media. Instagram and Twitter dumped a bunch of fake accounts, and Facebook changed its policy so that inactive accounts would longer be including in a page’s total fans. Of course ostensibly this is a good thing – why would you want to market to a bunch of fake and inactive followers – but as most people know, higher follower counts on social media do help to boost a business’s credibility online. Losing a ton of people, then, can feel like a real shock. But don’t panic; there are a few things you can do.

Figure out why

Now, if you bought followers and, one day, they all disappeared, you know why. But a lot of small business owners never saw the point to buying fans, and they still occasionally see drastic dips in their follower totals. If you count yourself among them, there are few things that may have happened. The first is that you simply haven’t done very much in a while.

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Facebook’s photo app will not be available in Europe | BBC News

Facebook’s photo-sharing app Moments will not be made available in Europe due to concerns about its use of facial recognition, it has been revealed.

The app, which allows users to share mobile-phone photos with friends without posting them publicly, was launched in the US this week.

The Irish data regulator said that users must be given a choice about whether they want it, with an opt-in.

There is currently no timetable for such a feature, said Facebook.

Richard Allen, Facebook’s head of policy in Europe said: “We don’t have an opt-in mechanism so it is turned off until we develop one.”

Moments arranges the photos on someone’s mobile phone into groups, based on when they were taken. The facial recognition technology can identify Facebook friends to whom users can then forward the photos.

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Fast Food Social Media Strategies Tell Restaurant Brand Stories | QSR magazine

Q: What are the best kinds of posts to share on Twitter, Facebook, etc.?

A: There are a lot of ways to generate “likes” and “shares” on social media, but to use it to build a sustaining brand, you should align your social content with your brand strategy.

Videos of cute cats and aphorisms like “life is better with bacon” may get shared widely and boost your brand exposure, but they don’t do anything to build your brand equity. If you only care about the number of retweets or favorites you get, you’re missing the opportunity to tell your brand story and create a compelling narrative on social media.

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Stressed Out? Social Media May Help Women Cope | Live Science

Face it, ladies: your DIY projects rarely turn out like the ones you see on Pinterest, and your Facebook posts aren’t universally “liked.” But a new survey suggests that despite such woes, social networking is still good for you.

The survey found that women who frequently use social media, along with other technologies, to connect with friends and family report feeling less stressed than women who connect less often.

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Twitter Launches Mobile Payments Before Facebook But Apple May Have the Last Laugh | Inc.com

smartphone-on-table-1725x810_27958Both Twitter and Facebook are competing with other tech giants, including Apple, Google, PayPal and the leading credit card companies to own the emerging mobile payment sector, which is immensely popular with consumers and has proven fertile territory for startups. More specifically, the leading technology companies are seeking an advantage in so-called peer-to-peer payments, which are typically smaller payments sent from one person to another. Individuals could use such payments, for example, when they are splitting a bill or to wire money.

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Facebook Won’t Stop Experimenting on You. It’s Just Too Lucrative | WIRED

Did you hear the one about Facebook charging $2.99 per month for access?

Recently, the Facebook fee hoax started circulating on, yes, Facebook, and you didn’t have to be an investigative journalist to debunk the thing. You just had to look at the company’s revenue numbers. Facebook’s 1.3 billion users are so valuable as advertising targets, the company would never run the risk of cutting any of them off with a paywall.

But, as it turns out, Facebook is willing to risk alienating its users in other ways. It also sees tremendous value in using its social network to experiment on those 1.3 billion souls—so much value that it’s still worth losing a few here and there.

If anything in recent memory comes close to validating off-repeated conspiracy theories about the motives of Facebook, it was the company’s now infamous “emotional contagion” study published over the summer. In the study, Facebook researchers tweaked the News Feeds of nearly 700,000 users—without their knowledge—to see if more positive or negative updates from friends induced the same emotions in the users themselves. The outcry was swift and loud, and now, several months later, Facebook says it’s being more careful in how it conducts its research. But there’s no sign that it’s stopping.

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Facebook’s Product Design Director: Redesign for 1 Billion Users | Businessweek

FacebookAnyone who has even breathed in the vicinity of a website redesign knows that there is no more perfect time for every single site user to say exactly what they think about the terrible, horrible changes that never should have been made in the first place. Now consider Facebook FB, with its 1.23 billion subscribers, most of whom feel quite proprietary about the site. Who wants to mess with a billion avid users?

Margaret Gould Stewart does. As Facebook’s director of product design, it’s her job to make sure the site’s latest layout changes don’t tilt the love-hate Facebook equation too far toward “hate.” The Silicon Valley veteran, who led user experience teams at YouTube and Google before joining Mark Zuckerberg’s crew, says that designing for the masses brings up particular challenges: Any pixel tweak could rankle half the population of the internet. Here’s how she does it

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