Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Spoiler alert: Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers–and for good reason.
It’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2016.
Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.
WE LOVE SHORT.
Concise 140-character limits. GIFs. Texts. Snaps. Vines. Photos. Summaries. Notifications. Emoji. Slang. Yo.
But some of Silicon Valley’s biggest, smartest tech companies and investors are going long on long. And not long videos, either. They seem to be doubling down on good old-fashioned words.
Last week, Facebook updated its little-known Notes feature to encourage users to write “more beautiful and customizable” posts separate from status updates. Medium announced a $57 million round of funding (on Medium, of course) and is holding a VIP event next week to reveal new features. Everyone’s favorite unicorn Slack relaunched its Posts feature to help users write longer at work. And Re/code reports that Twitter is building a product to allow users to share posts longer than the typical 140-character limit.
Over the weekend, a Facebook page appeared that claimed it existed for families united against “autistic shooters.” It’s unclear whether or not the administrator of the page was attempting satire or parody or being serious or somewhere in between, but the entire page used a jocularly vicious tone in its extended series of false claims that could have had no other effect but to cause harm and damage to autistic people.
Given the glee that the administrator evinced over the negative response to the page, the intent could not be in doubt: to compound for the autism community the pain that we all feel over yet another national tragedy.
To my certain knowledge, within hours of the page’s appearance, there were hundreds of requests to Facebook to remove this page, in addition to a petition to request that it be removed, which had thousands of signatures. From what I understand–and from my own experience–for almost two days, Facebook’s repeated response was to assert, again and again, that the page did not violate Facebook’s community standards. ETA: Evidently, Facebook continues to think that because the page, taken down last night, is back up again.
On Sunday evening, Google announced two new ad products it hopes will help it gain more share of the mobile advertising market.
The new products are quite similar to a service and a format already available from Facebook. And they’re two of the advertising products marketers love most about the social network.
First up, Google has announced a new product called “Customer Match.” It works in a similar way to Facebook’s popular “Custom Audiences” product, which the social network rolled out to all advertisers back in 2013.
Facebook’s photo-sharing app Moments will not be made available in Europe due to concerns about its use of facial recognition, it has been revealed.
The app, which allows users to share mobile-phone photos with friends without posting them publicly, was launched in the US this week.
The Irish data regulator said that users must be given a choice about whether they want it, with an opt-in.
There is currently no timetable for such a feature, said Facebook.
Richard Allen, Facebook’s head of policy in Europe said: “We don’t have an opt-in mechanism so it is turned off until we develop one.”
Moments arranges the photos on someone’s mobile phone into groups, based on when they were taken. The facial recognition technology can identify Facebook friends to whom users can then forward the photos.