Tag Archives: Facebook

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads | Adweek

Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, they say, it’s go time.

The format has built up buzz since Google threw its stake in the ground when the best examples of its six-second hackathon were highlighted at Sundance in January. Then in June, Fox announced it was on board with six-second video ads. And, at the end of last month, Facebook revealed it was going to work on its six-second ad game during its second-quarter earnings call. Now, brands and agencies are starting to state their motives for getting out in front of the movement. Michelin this week started testing the snack-sized clips on YouTube, the Google-owned video platform that calls them bumper ads.

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How Video Platforms and Brands Are Courting the Next Generation of Internet Stars | Adweek

As an up-and-coming actress-comedian, Laura Clery spent more than a year doing “free work,” posting on Facebook every day without fail, building an audience for her sketches, characters and video blogging.

Those days are over, as Clery is now one of the first digital influencers to take part in Facebook’s new revenue-sharing program, while also in discussions to make original content for the social media behemoth.

With her 3.1 million Facebook followers, dwarfing what she’d amassed on YouTube, Clery is part of the current crop of internet stars that’s set off a talent grab by Facebook, YouTube and other distribution platforms and brands like AT&T and Verizon’s go90.

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Facebook really can’t decide how much VR should cost | TechCrunch

Down, down, down the price of the Oculus Rift goes.

On the heels of a temporary $200 price cut, today Facebook’s Oculus has announced that the Rift and Touch will be receiving a permanent $100 price cut, bringing the bundled price of the virtual reality system down to $499 once the summer sale it over. The company has also announced that it will now be bundling the two products together in a single package.

Consumers who see VR as too expensive will undoubtedly welcome the news, but to onlookers the move does leave questions about what exactly is happening over at the Facebook-owned virtual reality company.

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How to Perfect Your Lead Generation Follow-up | Duct Tape Marketing

Today we tackle Step #4 – How to Perfect Your Lead Generation Follow-up

The current infatuation of the internet marketing set is complex automated lead funnels. Go on Facebook, and you’ll likely be hit with ads offering to show you how to make it rain thousands of leads on autopilot.

While I’m not opposed to teaching lead generation techniques, I do think there is an issue with just thinking about the lead funnel as a standalone. After all, you don’t just want leads—you want new and returning customers on a consistent basis.

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Harvard bars students for posting ‘obscene memes’ | BBC News

“Obscene” memes posted on a private Facebook page have cost 10 students their place at Harvard, reports the college’s newspaper.

The students posted messages joking about child abuse, sexual assault, paedophilia and the Holocaust.

Members of the group also directed several racial slurs at minorities, said the report.

Free speech advocates criticised Harvard’s actions saying the punishment was “draconian”.

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Yelp is having a truly brutal day | Mashable

“Yelp needs help” was the joke of finance Twitter Tuesday, as the company’s stock plummeted down by more than 28 percent in after-hours trading.

That’s an extreme dip and a bad look for a company that has been desperately attempting to climb back to its heights of 2014. Yelp’s stock was ripped to shreds after the company reported sales under analysts’ forecasts and also slashed its own revenue estimates for the year.

In other words, we didn’t do as well as people had expected, and the future isn’t looking great either.

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A Court Order to Terminate Hate Speech Tests Facebook | WIRED

FACEBOOK MAY WANT to see itself as a platform for others to share news, not a publisher that intervenes to filter what appears on the site. But the world keeps getting in the way.

The latest demand for Facebook to exercise something like editorial control comes from an Austrian court, which ruled yesterday that the company must take down posts identified as “hate speech” in a case brought by the country’s Green party over insults to its leader. “There’s a multitude of ways to enforce the court’s decision in case Facebook is not willing to fully comply,” says Alexander Nessler, an attorney at the firm representing Greens politician Eva Glawischnig in the case. “In the end, it’ll depend on Facebook’s actual reaction.”

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Facebook accused of targeting ‘insecure’ children and young people, report says | Mashable

Facebook has apologised for reportedly allowing advertisers to target emotionally vulnerable people as young as 14, as a 23-page leaked document obtained by The Australian revealed.

According to the news outlet, the document prepared by two top Australian Facebook executives uses algorithms to collect data (via posts, pictures, and reactions) on the emotional state of 6.4 million “high schoolers,” “tertiary students,” and “young Australians and New Zealanders … in the workforce,” indicating “moments when young people need a confidence boost.”

In other words, data says they feel “worthless” or “insecure” and are therefore well-positioned to receive an advertiser’s message.

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Facebook reports the BBC to police for sending sexualised images of children | Mashable

Facebook reported BBC journalists to the police after they provided, under request, sexualised images of children discovered on the social network’s private groups.

The episode occurred as part of a BBC investigation into Facebook’s content moderation systems, which the news organisation says isn’t effective.

The BBC reported dozens of photos to Facebook, including an apparent freeze frame showing child abuse, but more than 80 percent of the photos weren’t removed.

Following the investigation, the BBC asked Facebook for an interview about its moderation system.

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Flipboard’s Quest To Save Online Publishing—And Itself | Fast Company

The iPad was a futuristic gadget when it debuted in April 2010, but the apps it presented offered a rather nostalgic revival of traditional media. Photos, graphics, magazines, and books optimized for its high-res screen featured a print-era visual polish that had been sorely missing from ad-crammed web pages and monochrome ebook readers.

One of the early hits was Flipboard, a graphical embodiment of social media that launched in July 2010. It turned Twitter and Facebook feeds into an online magazine by displaying the photos, articles, or other pages that people linked to. Previews of articles were laid out like items on a newspaper page; and flicking up on the screen triggered a visual effect that looked like flipping pages. Flipboard was among the top 10 iPad apps in its early days, according to rankings by AppAnnie. “It seemed to be a perfectly timed creature of the iPad age, of the tablet age,” says digital advertising consultant Ken Doctor, author of the book Newsonomics: Twelve New Trends That Will Shape the News You Get.

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