Tag Archives: Facebook

Flipboard’s Quest To Save Online Publishing—And Itself | Fast Company

The iPad was a futuristic gadget when it debuted in April 2010, but the apps it presented offered a rather nostalgic revival of traditional media. Photos, graphics, magazines, and books optimized for its high-res screen featured a print-era visual polish that had been sorely missing from ad-crammed web pages and monochrome ebook readers.

One of the early hits was Flipboard, a graphical embodiment of social media that launched in July 2010. It turned Twitter and Facebook feeds into an online magazine by displaying the photos, articles, or other pages that people linked to. Previews of articles were laid out like items on a newspaper page; and flicking up on the screen triggered a visual effect that looked like flipping pages. Flipboard was among the top 10 iPad apps in its early days, according to rankings by AppAnnie. “It seemed to be a perfectly timed creature of the iPad age, of the tablet age,” says digital advertising consultant Ken Doctor, author of the book Newsonomics: Twelve New Trends That Will Shape the News You Get.

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Facebook Ordered To Pay $500 Million In Oculus Lawsuit | Forbes

A jury in Dallas, Texas ordered Facebook to pay video maker ZeniMax $500 million after concluding that Oculus founder Palmer Luckey violated a non-disclosure agreement, according to published reports. The same jury rejected claims by ZeniMax that Oculus had misappropriated its intellectual property.

While the award, which is likely to be appealed, is sizable, it is less than the $2 billion in damages ZeniMax sought, and it isn’t likely to significantly affect Facebook, which has more than $29 billion on its balance sheet. Facebook shares, which were up on Wednesday, barely budged following reports of the judgement. They shot up more than 2% in after hours trading after Facebook reported financial results.

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How Social Media Went From Exciting To Ingrained In Our Lives | Forbes

When social media first started to emerge in the mid-2000s as a popular way to connect online, marketers and consumers split into two camps. One camp boldly proclaimed that social media was the wave of the future. The other denounced social media as a fad (something people still occasionally insist today, more than 10 years later).

It’s clear that social media has had and continues to have a substantial impact on our daily lives—and it’s hard to imagine sites like Facebook ever going away, with more than 1 billion people currently using the platform. But when you look at the broad context of social media, and some of the recent developments shaping the industry, you have to wonder—are we heading to a post-social media world?

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Um, why am I being targeted with Australian anti-refugee ads on Facebook? | Mashable

Those “No Way: You will not make Australia home,” campaign ads from the country’s government have made it to Facebook, and they’re targeting…Australians.

Earlier in the week, the government proposed a lifetime ban on refugees who arrive by boat. Now, some Australians are being served the same anti-immigration campaign as people in other parts of the world are seeing. Including myself.

The anti-immigration ads have been around since 2014, aiming to deter would-be asylum seekers from making their way to Australia by boat.

They’ve been translated into 16 different languages, including Tamil, Arabic and Vietnamese. The format has even been copied by far-right Dutch politician Geert Wilders.

I have a Vietnamese background, but as someone born and raised in Australia, I’m not really sure why I’m being served the ads.

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Mark Zuckerberg, Facebook, and the Future of Disaster Response | WIRED

DAVID MORAN WAS all set to go out that Saturday night. He thought he might hit Parliament House, Orlando’s oldest gay nightclub, or maybe make it over to Pulse, another mainstay. But after he and a friend ended their shift at the restaurant where they both worked, car trouble kept them marooned in the parking lot for an hour. So Moran went home and fell asleep watching Bob’s Burgers on Netflix instead.

He was awakened just before 5 am by the sound of his phone buzzing next to him on his bed. He fished it out from between the covers and found a text message asking if he had heard the news about Pulse. “Mass shooting,” said the message that arrived next. Now wide awake, Moran instinctively thumbed his way to Facebook.

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How Facebook’s last year shows dominance in mobile advertising — and what’s next | Mashable

There’s plenty of shiny toys to look at when it comes to Facebook — Oculus Rift, WhatsApp, Messenger and ambitious plans to bring the internet to every corner of the globe.

At its core, however, is good old advertising. Well, maybe not old.

“We’re going to pursue any avenue we can to help business owners, all within the bounds of privacy control,” said Andrew Bosworth, Facebook’s vice president of ads and business platform. “Consumers need to feel comfortable if we ever creep anybody out we’ve done a poor job.”

Ahead of Advertising Week 2016 in New York, Mashable spoke with Bosworth  to learn how Facebook has grown in digital and mobile advertising and what the team is creating next.

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Facebook and Twitter Turned Him Down. Now He’s Worth $4 Billion | Inc.com

First off, I love this kind of story.

Let’s go back in time to 2009. Brian Acton was an accomplished programmer who’d checked the box with stints at both Apple and Yahoo.

Now he was looking for work–and he was coming up short. His Twitter feed tells the tale.

Acton had been the 44th employee at Yahoo, but he’d lost millions of his dot-com fortune when the bubble burst in 2000. Despite the bright-sided nature of his Tweets, the 37-year-old didn’t know what was next.

He toyed with a startup idea, but it wasn’t going anywhere. And as Marc Cenedella–founder of The Ladders, and more recently, Knowzen–wrote on Medium a few days ago, Acton…

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Facebook Has Three Months To Comply With Data Protection Laws, France Warns | Forbes

Facebook needs to beef up its privacy protections in France or it could face sanctions.

On Monday, the Commission Nationale de l’Informatique et des Libertés (CNIL)—a data protection authority in France—issued Facebook a formal notice that the social media giant must update its data collection practices within the next three months. The CNIL levels that several of Facebook’s practices don’t comply with the French Data Protection Act.

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9 Smart Reasons You Need to Be Using Facebook Ads Now | Inc.com

Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.

Spoiler alert: Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers–and for good reason.

It’s never been cheaper to build your brand and create new demand for your products and services.

If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2016.

Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.

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So Long Blogging. Hello—Yep, We’re Going to Say It—Plogging | WIRED

WE LOVE SHORT.

Concise 140-character limits. GIFs. Texts. Snaps. Vines. Photos. Summaries. Notifications. Emoji. Slang. Yo.

But some of Silicon Valley’s biggest, smartest tech companies and investors are going long on long. And not long videos, either. They seem to be doubling down on good old-fashioned words.

Last week, Facebook updated its little-known Notes feature to encourage users to write “more beautiful and customizable” posts separate from status updates. Medium announced a $57 million round of funding (on Medium, of course) and is holding a VIP event next week to reveal new features. Everyone’s favorite unicorn Slack relaunched its Posts feature to help users write longer at work. And Re/code reports that Twitter is building a product to allow users to share posts longer than the typical 140-character limit.

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