There’s plenty of shiny toys to look at when it comes to Facebook — Oculus Rift, WhatsApp, Messenger and ambitious plans to bring the internet to every corner of the globe.
At its core, however, is good old advertising. Well, maybe not old.
“We’re going to pursue any avenue we can to help business owners, all within the bounds of privacy control,” said Andrew Bosworth, Facebook’s vice president of ads and business platform. “Consumers need to feel comfortable if we ever creep anybody out we’ve done a poor job.”
Ahead of Advertising Week 2016 in New York, Mashable spoke with Bosworth to learn how Facebook has grown in digital and mobile advertising and what the team is creating next.
First off, I love this kind of story.
Let’s go back in time to 2009. Brian Acton was an accomplished programmer who’d checked the box with stints at both Apple and Yahoo.
Now he was looking for work–and he was coming up short. His Twitter feed tells the tale.
Acton had been the 44th employee at Yahoo, but he’d lost millions of his dot-com fortune when the bubble burst in 2000. Despite the bright-sided nature of his Tweets, the 37-year-old didn’t know what was next.
He toyed with a startup idea, but it wasn’t going anywhere. And as Marc Cenedella–founder of The Ladders, and more recently, Knowzen–wrote on Medium a few days ago, Acton…
Facebook needs to beef up its privacy protections in France or it could face sanctions.
On Monday, the Commission Nationale de l’Informatique et des Libertés (CNIL)—a data protection authority in France—issued Facebook a formal notice that the social media giant must update its data collection practices within the next three months. The CNIL levels that several of Facebook’s practices don’t comply with the French Data Protection Act.
Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Spoiler alert: Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers–and for good reason.
It’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2016.
Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.
WE LOVE SHORT.
Concise 140-character limits. GIFs. Texts. Snaps. Vines. Photos. Summaries. Notifications. Emoji. Slang. Yo.
But some of Silicon Valley’s biggest, smartest tech companies and investors are going long on long. And not long videos, either. They seem to be doubling down on good old-fashioned words.
Last week, Facebook updated its little-known Notes feature to encourage users to write “more beautiful and customizable” posts separate from status updates. Medium announced a $57 million round of funding (on Medium, of course) and is holding a VIP event next week to reveal new features. Everyone’s favorite unicorn Slack relaunched its Posts feature to help users write longer at work. And Re/code reports that Twitter is building a product to allow users to share posts longer than the typical 140-character limit.
Over the weekend, a Facebook page appeared that claimed it existed for families united against “autistic shooters.” It’s unclear whether or not the administrator of the page was attempting satire or parody or being serious or somewhere in between, but the entire page used a jocularly vicious tone in its extended series of false claims that could have had no other effect but to cause harm and damage to autistic people.
Given the glee that the administrator evinced over the negative response to the page, the intent could not be in doubt: to compound for the autism community the pain that we all feel over yet another national tragedy.
To my certain knowledge, within hours of the page’s appearance, there were hundreds of requests to Facebook to remove this page, in addition to a petition to request that it be removed, which had thousands of signatures. From what I understand–and from my own experience–for almost two days, Facebook’s repeated response was to assert, again and again, that the page did not violate Facebook’s community standards. ETA: Evidently, Facebook continues to think that because the page, taken down last night, is back up again.
On Sunday evening, Google announced two new ad products it hopes will help it gain more share of the mobile advertising market.
The new products are quite similar to a service and a format already available from Facebook. And they’re two of the advertising products marketers love most about the social network.
First up, Google has announced a new product called “Customer Match.” It works in a similar way to Facebook’s popular “Custom Audiences” product, which the social network rolled out to all advertisers back in 2013.