Tag Archives: Google

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads | Adweek

Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, they say, it’s go time.

The format has built up buzz since Google threw its stake in the ground when the best examples of its six-second hackathon were highlighted at Sundance in January. Then in June, Fox announced it was on board with six-second video ads. And, at the end of last month, Facebook revealed it was going to work on its six-second ad game during its second-quarter earnings call. Now, brands and agencies are starting to state their motives for getting out in front of the movement. Michelin this week started testing the snack-sized clips on YouTube, the Google-owned video platform that calls them bumper ads.

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Google will combine YouTube Red and Google Play Music into one service | Mashable

It looks like Google is finally admitting what we all already know: The company has too many damn music streaming platforms.

YouTube’s head of music confirmed on Thursday that the company plans to consolidate its two music streaming services into one platform.

Speaking at a conference in New York Thursday, Youtube music chief Lyor Cohen said Google will combine YouTube Red and Google Play Music into a single service, according to a report from The Verge.

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The Google App Feed is About to Get More Personal | Cnn Money

The company is updating the feed in its Google app to provide more in-depth, personalized context about news and information shared around the web.

Starting Wednesday, Google app users will see a new look for their feeds — under the usual information cards, the app will show related links, like fact-checks on some news stories or additional coverage. It may also show movie times for a new film, a favorite sports team’s latest scores or news related to a destination you’re planning to visit on vacation.

Users will also be able to follow topics that interest them. For instance, if you see a story about Amazon CEO Jeff Bezos, you can tap on the card in which the story is displayed to follow news and updates about Bezos. The app will also factor in trending stories.

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Google promises to stop digging through your email inbox to target ads (which it was totally doing) | Mashable

Google will no longer scan your emails to steer the ads it shows you—a longstanding controversial practice that you may not have even been aware the company was doing.

The surprise announcement seems to be an effort to appease paying users of Google’s office email software. The search giant has never shown those customers ads or skimmed their emails as it does with its free Gmail service, but some were confused about that point, according to Google Cloud SVP Diane Greene.

“This decision brings Gmail ads in line with how we personalize ads for other Google products,” Greene wrote in a blog post.

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G Suite vs. Office 365: Which Is Best for Your Business? | Business News Daily

Microsoft and Google are locked in a colossal battle to rule your business productivity. Office 365 and G Suite both are excellent, cloud-based toolkits that can ensure your team collaborates and stays in sync.

But unless you’re drowning in cash or just like redundancy, you only need one. Which is the right choice? Each offers distinct advantages. Here’s a breakdown of both products to make the decision easier.

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What Google Learned Fighting Hiring Bias, Bad Meetings and Failing Products | Entrepreneur

Starting and managing a business is no easy feat, even for Google

While it’s currently one of the most powerful and respected businesses in the world, nearly 20 years ago it was just a small group of people working at a very typical startup, all-nighters and all.

“The founders [Larry Page and Sergey Brin] built the company in the image of what they saw at Stanford graduate school,” Eric Schmidt, the former CEO of Google and current chairman, told Reid Hoffman on Masters of Scale, a podcast series examining counterintuitive theories to growing a company. He added, “that graduate student culture, that sense that somehow we’re about to discover something new, permeated the decision-making, and traditional experience wasn’t present.”

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SoftBank Acquires Boston Dynamics From Alphabet | Forbes

Japanese tech giant SoftBank is acquiring robotics company Boston Dynamics from Alphabet for an undisclosed sum.

Boston Dynamics is best known for the videos it periodically posts on its YouTube page featuring its latest and strangest walking robots. Each video would quickly rack up millions of views.

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PSA: This Google Doc scam is spreading fast and will email everyone you know | TechCrunch

A new Google Docs phishing scam just reared its head a few hours ago, and it’s spreading like wildfire. Google appears to be taking action to stop it, but in the meantime: be super, super wary of Google Doc invites for now. If you fall for this one (and plenty of otherwise eagle-eyed people have already), it’ll blast out the bait to everyone on your contact list.

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Google, the world’s top advertising company, is building an ad blocker for Chrome | Mashable

Google, the internet’s biggest advertising company, may be building an ad blocker.

The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported Wednesday,

Such a tool seems at odds with the company’s primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report.

By targeting only the most disruptive ad formats — pop-ups, interstitials, and autoplay videos, for instance — the hope is that less people will be driven to third-party software. Google already ostensibly bans many of these types of ads anyway.

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Should you install solar panels on your roof? Ask Google | Mashable

In 2015, Google launched Project Sunroof, a map that shows which houses have enough sun exposure for solar panels to be a viable energy source. However, the original map was very limited, covering only the San Francisco Bay Area, Fresno, California and Boston.

Now, Google has greatly expanded the project to cover all 50 U.S. states, with a total of 60 million buildings in the database.

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