Banner ads are pretty much the bane of every digital consumer’s existence. So, it’s no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could actually turn sci-fi fans into patrons of the fast-casual burger chain.
The brand worked with Google and its digital agency, Vitro, to create immersive video promos for Red Robin’s Terminator Genisys campaign, which also includes TV spots and signage in the company’s restaurants. The ads let viewers see Red Robin pitchwoman “Melanie” as a Terminator character would. They can use their smartphones to add another digital layer to the experience or watch on their desktops for a simpler view.
Check out the demo below to better understand the marketer’s take on Terminator:
The French data protection watchdog has ordered Google to widen its implementation of the so-called European ‘right to be forgotten‘ so that links are also delisted from all Google domains, including google.com, not just (as is currently the case) from the .fr French subdomain.
Quick backgrounder here: the rtbf refers to a legal ruling by Europe’s top court last year. It identified search engines as data controllers and required they process requests from private individuals wanting outdated, inaccurate or irrelevant information delisted from a search result for their name.
Google, which is by far and away the dominant search engine in Europe, started processing these requests last summer. However the way Google implemented the court’s ruling has created a trivial workaround because it only delists links from European sub-domains (such as .fr and .co.uk), not from google.com.
CINDY LEE GARCIA said she’d been had. The actress claimed that she thought she was acting in an action-adventure thriller called Desert Warrior, but her performance was co-opted into five seconds of Innocence of Muslims, a 14-minute trailer mocking the Islamic prophet Mohammed that sparked an anti-American backlash in the Middle East and led to death threats for the actors involved. The inflammatory clip was first uploaded to Google-owned YouTube in June 2012, and a few months later Garcia sued Google demanding that what she called the “hateful anti-Islamic production” be taken down.
Garcia first filed a suit in Los Angeles Superior Court, but a judge refused to have it removed, even as she claimed she was receiving death threats. She then filed a suit in federal court, yielding the same response. After all, video creators own the rights to their creations, not actors. Last year, however, a three-judge panel on the Ninth Circuit Court of Appeals shocked First Amendment and copyright attorneys around the country when it found in Garcia’s favor, determining that her performance was “independently copyrightable.” Google removed the video.
GOOGLE’S NEW WIRELESS phone service, Project Fi, offers a long list of modern day perks. It automatically moves phones between traditional cellular networks and the WiFi wireless networks inside homes and businesses. Once on WiFi, you can still make calls and send texts. And you can pay for all this in small, flat, monthly fees—avoiding the sort of inflated, strings-attached pricing that so often accompanies our cell services.
President Barack Obama is warning that climate change will start affecting Americans’ health in the near future and he’s recruiting top technology companies to help prepare the nation’s health systems.
The administration unveiled a series of initiatives Tuesday to help moderate the effects it says a warming planet will have on increasing smog, lengthening allergy seasons and increasing risks of extreme weather-related injuries.
“The challenges we face are real, and they are clear and present in people’s daily lives,” said senior presidential adviser Brian Deese in a telephone conference call with reporters on Tuesday. Seven in 10 doctors are seeing effects on their patients’ health from climate change that is “posing a threat to more people in more places,” Deese said.
The White House plans meetings this week with medical professionals, academics and other stakeholders. Later this spring, Surgeon General Vivek Murthy will host a climate change and
Google is about to change the way its influential search engine recommends websites on smartphones in a shift that’s expected to sway where millions of people shop, eat and find information.
The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description will be demoted in Google’s search results on smartphones while those meeting the criteria will be more likely to appear at the top of the rankings — a prized position that can translate into more visitors and money.
The European Union has filed a complaint against Google over its alleged anti-competitive behaviour.
The competition commissioner said she had issued a “statement of objections”, stating that the firm’s promotion of its own shopping links amounted to an abuse of its dominance in search.
Margrethe Vestager said Google now had 10 weeks to respond.
The firm said it “strongly disagreed” with the allegations and looked forward to making its case.
Ms Vestager also revealed that she had launched an investigation into whether the way Google bundled apps and services for its Android operating system was unfair.
And the commissioner said the EU would continue to monitor other activities by Google that its rivals had complained about.