For a long time there’s been a love-hate relationship between SEO practitioners and and content marketers and, sadly, isn’t going away anytime soon. But, there may be a solution and Google is front and center. But, first, let’s take a look at the history between SEO practitioners and content marketers.
Throughout most of the ’00s, SEO and quality content were fighting an all-out war. All SEOs could think about were keywords, keywords, keywords. Content creators were driven by advertising, PR and branding considerations saw keyword insertion and other SEO tactics such as padded word counts as self-defeating ploys guaranteed to render published content unreadable, unpersuasive and undermining of the company brand.
Here’s a stat that’s sure to worry Google: smartphone applications now account for half the time that U.S. users spend online, up from 41 percent back in July 2014, according to a new report from comScore. And when you add tablet applications into the mix, that figure rises to nearly 60 percent.
The new milestone was achieved this July, the report says, and is a testament to our increasing reliance on native mobile applications to deliver us the information we need, as well as the entertainment and distractions we crave – things we used to turn to the web for, in previous years.
This shift towards apps is exactly why Google has been working to integrate the “web of apps” into its search engine, and to make surfacing the information hidden in apps something its Google Search app is capable of handling.
YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.
Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use.
According to Diya Jolly, Google’s director of product management, the biggest struggle smaller businesses face on YouTube is the lack of quality of their videos.
The European Union’s executive body has today set out a series of proposals for new rules that would apply to a broad range of online platforms, from the likes of YouTube to Google to eBay, as part of ongoing efforts to boost competitiveness in the region under its Digital Single Market Strategy.
The proposals follow a year long assessment by the European Commission of online platforms, after which it says it has concluded that a ‘one-size-fits-all’ approach is not appropriate to maximize consumer benefits while ensuring effective regulation across all the different types of platforms — so it says it will rather look at each area where it can act “from telecoms to copyright rules, to address any specific problems in a future-proof way for all market players”.
Among the proposed changes is a new set of audiovisual rules — with the stated aim of achieving a better balance between rules that apply to traditional broadcasters vs online video-on-demand providers and video-sharing platforms like YouTube. Key among the EC’s concerns here is safeguarding minors.
Google has always been known to safeguard its applications to thwart anyone from using them for fraudulent activities. Recent developments in this regard have had Google defending its ad systems to prevent something known as clickjacking.
What is Clickjacking?
Clickjacking has emerged as a recent threat to cost-per-click display ads. Clickjacking, also known as a “UI redress attack,” where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads.
If your small business regularly sells products via Google Shopping, a new reorganization of the company’s policies is on he way.
Though the company insists the new policies are mostly a simplification of the way merchants currently do business.
However, Google also insists those using the service do review the changes to make sure noting is missed when the new policy takes over.
Google’s Shopping Policy Center will be updated come February 2016.
YouTube made its top video creators an offer they literally couldn’t refuse, or they’d have their content disappear. Today YouTube confirmed that any “partner” creator who earns a cut of ad revenue but doesn’t agree to sign its revenue share deal for its new YouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers. That includes videos by popular comedians, musicians, game commentators, and DIY instructors, though not the average person that uploads clips.
It’s a tough pill to swallow that makes YouTube look like a bully. Though turning existing fans into paid subscribers instead of free viewers could earn creators more than the ad revenue, forcing them into the deal seems heavy-handed.
Google says the goal is to offer consistency, so people thinking about subscribing to Red don’t have to worry about their favorite content not being available in the ad-free service. But there’s no explanation why it couldn’t just flag videos of those who don’t sign the deal as “Not On Red”, and instead had to go with a sign-or-disappear strategy.