Tag Archives: Google

Google and Microsoft agree to lawsuit truce | BBC News

Microsoft and Google have agreed to end a five-year battle over patents.

Eighteen lawsuits had been active between the companies, relating to uses of technologies in mobile phones, wifi and other areas.

Details of the deal were not shared, but in a joint statement the firms said they would “collaborate on certain patent matters”.

It is the latest move by technology firms to keep patent rows out of the courts.

The battles, particularly over software, intensified in recent years as firms sought to capitalise on their patent portfolios.

But of late there has been a shift towards licensing rather than litigation.

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Google launches Customer Match, Similar Audiences and Universal App Campaigns | Business Insider

On Sunday evening, Google announced two new ad products it hopes will help it gain more share of the mobile advertising market.

The new products are quite similar to a service and a format already available from Facebook. And they’re two of the advertising products marketers love most about the social network.

First up, Google has announced a new product called “Customer Match.” It works in a similar way to Facebook’s popular “Custom Audiences” product, which the social network rolled out to all advertisers back in 2013.

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What Does the Google Buy Button Mean for Your E-Commerce Business? | All Business

It takes a lot to run a successful e-commerce business these days,and there are plenty of resources to help you when it comes to looking for strong business advice. But with all of this advice, comes more obstacles, like how to convert customers.

If you want customers, then you need Google’s help; Google essentially controls what traffic goes to which site. So when Google changes how it operates, it puts a lot of strain on businesses in order to comply. The Google “buy button” is next up in the queue of things changing, and e-commerce store owners are worried it will impact their businesses.

Why Are E-Commerce Stores Worried About the Google Buy Button?

The fear for e-commerce business owners is that Google will be more than a search engine, instead becoming a reseller or middleman. This obviously robs e-commerce stores of important relationships with their customers. The fear is that this will lead to an Amazon-style situation, where customers often believe that they are doing business with Amazon as opposed to third-party sellers, and any customer service and returns processing will be handled without the control of the e-commerce store operator.

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Alphabet Lets Google Chase Moonshots and Stay Profitable | WIRED

GOOGLE IS NOW many Googles.

Company co-founder Larry Page said in a blog post Monday that Google is reorganizing into multiple companies that will sit under a new umbrella operation called Alphabet. Core businesses—Search, YouTube, and Android—will operate semi-separately from Google’s myriad “moonshots,” including the X lab and Page’s various life science projects.

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Google Tightens How Advertisers Buy YouTube Ads | Adweek

Google wants more control over how advertisers buy YouTube ads.

On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic network, by the end of the year.

Instead, advertisers will need to go through Google’s AdWords or DoubleClick Bid Manager, the company’s other two pieces of software that marketers use to buy search and skippable TrueView promos.

The move shows how Google wants a tighter grasp on its ad business. DoubleClick Ad Exchange works with third-party ad tech firms to help brands manage their campaigns and gain access to extra data that Google itself doesn’t provide advertisers. In those cases, the Mountain View, Calif., company doesn’t have as much control over its ad network as it may want. By contrast, AdWords and DoubleClick Bid Manager campaigns are handled by Google reps

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Google’s YouTube Signs Up Everyone But TV for New Paid Service | Bloomberg Business

downloadGoogle Inc.’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own Internet stars really are as valuable as those in Hollywood.

Partners accounting for more than 90 percent of YouTube viewing have signed on to the paid service, the company said in a statement. While the lineup incudes home-grown celebrities and music videos, YouTube so far doesn’t have TV networks such as Fox, NBC and CBS, according to people with knowledge of the matter who asked not to be identified discussing the project.

TV staples like Fox’s “Futurama,” NBC’s “Parks & Recreation” and CBS’s “Under the Dome” are a featured part of competing products from Netflix Inc. and Amazon.com Inc. Without shows like those, YouTube’s commercial-free service will have to attract paying viewers with original series, music videos and thousands of its channels already available for free.

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Google and Red Robin Made a Terminator Banner Ad That’s Cool | Adweek

Banner ads are pretty much the bane of every digital consumer’s existence. So, it’s no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could actually turn sci-fi fans into patrons of the fast-casual burger chain.

The brand worked with Google and its digital agency, Vitro, to create immersive video promos for Red Robin’s Terminator Genisys campaign, which also includes TV spots and signage in the company’s restaurants. The ads let viewers see Red Robin pitchwoman “Melanie” as a Terminator character would. They can use their smartphones to add another digital layer to the experience or watch on their desktops for a simpler view.

Check out the demo below to better understand the marketer’s take on Terminator:

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