In 2015, Google launched Project Sunroof, a map that shows which houses have enough sun exposure for solar panels to be a viable energy source. However, the original map was very limited, covering only the San Francisco Bay Area, Fresno, California and Boston.
Now, Google has greatly expanded the project to cover all 50 U.S. states, with a total of 60 million buildings in the database.
Negative perception from consumers often results in poorer sales and margins just because of negative search results. The role of online reputation management in today’s business and media landscape is of paramount importance in today’s digital age. Finally there is a cool business that has solved the issue of unfair and biased search results from “Fake News” and the media. The Reputation Management Company has developed programs that can delete unfavorable results and replace them with relevant and real results.
Despite how huge your company is, be it a small medium sized company or a large multi-national company, customers, prospects and potentially everyone are talking about you. They will tweet how much they like about your product or how undesirable your service is on Facebook. Customer experiences are always shared through word of mouth and increasingly on the social media.
This is why it’s crucial for brands to have a professional team of search engine reputation management experts who can identify negative results and get them removed from the web before they cause any damage.
Recent outages from critical services across the net have created massive disruption in recent weeks: Whether it was Amazon’s S3 service failure, which took down thousands of sites, Cloudflare’s “Cloudbleed” security issue, which forced many sites to ask users to reset their passwords, or Google Wifi’s accidental reset, which wiped out customer’s internet profiles, the infrastructure behind the internet has looked substantially more unstable recently.
The packetized technology that underlies most of the internet was created by Paul Baran as part of an effort to protect communications by moving from a centralized model of communication to a distributed one. While the Internet Society questions whether the creation of the internet was in direct response to concerns about nuclear threat, it clearly agrees that “later work on Internetting did emphasize robustness and survivability, including the capability to withstand losses of large portions of the underlying networks.”
GOOGLE JUST JOINED the “skinny bundle” TV war with YouTube TV, a paid subscription service that streams a slew of premium broadcast and cable networks to your mobile device, tablet, computer, and anything with Chromecast.
Just $35 a month gets you six accounts and access to live TV from more than 40 providers including the big broadcast networks, ESPN, regional sports networks and dozens of popular cable networks. Subscriptions include cloud DVR with unlimited storage, AI-powered search and personalization, and access to YouTube Red programming. YouTube CEO Susan Wojcicki calls it the evolution of television, and a bid to “give the younger generation the content that they love with the flexibility they expect.”
If you read stuff on the internet (and obviously you do because hi, you’re reading a blog) then you know the golden rule: never read the comments.
Scrolling past the end of a story is an adventure into a realm of racism, conspiracy theories and ad hominem attacks that will quickly make you lose your faith in humanity. But instead of encountering Godwin’s Law in the comments, you might start encountering Google instead. Google’s internet safety incubator Jigsaw launched new technology today called Perspective, intended to clean up comment sections.
Perspective reviews comments and assigns them a toxicity rating that reflects the likelihood that the comment is intended to be harmful. Jigsaw’s goal is to keep people engaged in the conversation, so it assesses “harm” as something that would drive other commenters away.
It seems Google is all prepared to release its anticipated data-conscious YouTube Go app to the public.
An early version of YouTube Go hit the Google Play Store Wednesday. The app, as promised by Google last year, is light (less than 10MB in size) and features an option to share files using Wi-Fi Direct protocol.
For a long time there’s been a love-hate relationship between SEO practitioners and and content marketers and, sadly, isn’t going away anytime soon. But, there may be a solution and Google is front and center. But, first, let’s take a look at the history between SEO practitioners and content marketers.
Throughout most of the ’00s, SEO and quality content were fighting an all-out war. All SEOs could think about were keywords, keywords, keywords. Content creators were driven by advertising, PR and branding considerations saw keyword insertion and other SEO tactics such as padded word counts as self-defeating ploys guaranteed to render published content unreadable, unpersuasive and undermining of the company brand.
Here’s a stat that’s sure to worry Google: smartphone applications now account for half the time that U.S. users spend online, up from 41 percent back in July 2014, according to a new report from comScore. And when you add tablet applications into the mix, that figure rises to nearly 60 percent.
The new milestone was achieved this July, the report says, and is a testament to our increasing reliance on native mobile applications to deliver us the information we need, as well as the entertainment and distractions we crave – things we used to turn to the web for, in previous years.
This shift towards apps is exactly why Google has been working to integrate the “web of apps” into its search engine, and to make surfacing the information hidden in apps something its Google Search app is capable of handling.
YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.
Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use.
According to Diya Jolly, Google’s director of product management, the biggest struggle smaller businesses face on YouTube is the lack of quality of their videos.
The European Union’s executive body has today set out a series of proposals for new rules that would apply to a broad range of online platforms, from the likes of YouTube to Google to eBay, as part of ongoing efforts to boost competitiveness in the region under its Digital Single Market Strategy.
The proposals follow a year long assessment by the European Commission of online platforms, after which it says it has concluded that a ‘one-size-fits-all’ approach is not appropriate to maximize consumer benefits while ensuring effective regulation across all the different types of platforms — so it says it will rather look at each area where it can act “from telecoms to copyright rules, to address any specific problems in a future-proof way for all market players”.
Among the proposed changes is a new set of audiovisual rules — with the stated aim of achieving a better balance between rules that apply to traditional broadcasters vs online video-on-demand providers and video-sharing platforms like YouTube. Key among the EC’s concerns here is safeguarding minors.