Microsoft and Google have agreed to end a five-year battle over patents.
Eighteen lawsuits had been active between the companies, relating to uses of technologies in mobile phones, wifi and other areas.
Details of the deal were not shared, but in a joint statement the firms said they would “collaborate on certain patent matters”.
It is the latest move by technology firms to keep patent rows out of the courts.
The battles, particularly over software, intensified in recent years as firms sought to capitalise on their patent portfolios.
But of late there has been a shift towards licensing rather than litigation.
On Sunday evening, Google announced two new ad products it hopes will help it gain more share of the mobile advertising market.
The new products are quite similar to a service and a format already available from Facebook. And they’re two of the advertising products marketers love most about the social network.
First up, Google has announced a new product called “Customer Match.” It works in a similar way to Facebook’s popular “Custom Audiences” product, which the social network rolled out to all advertisers back in 2013.
GOOGLE IS NOW many Googles.
Company co-founder Larry Page said in a blog post Monday that Google is reorganizing into multiple companies that will sit under a new umbrella operation called Alphabet. Core businesses—Search, YouTube, and Android—will operate semi-separately from Google’s myriad “moonshots,” including the X lab and Page’s various life science projects.
Google wants more control over how advertisers buy YouTube ads.
On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic network, by the end of the year.
Instead, advertisers will need to go through Google’s AdWords or DoubleClick Bid Manager, the company’s other two pieces of software that marketers use to buy search and skippable TrueView promos.
The move shows how Google wants a tighter grasp on its ad business. DoubleClick Ad Exchange works with third-party ad tech firms to help brands manage their campaigns and gain access to extra data that Google itself doesn’t provide advertisers. In those cases, the Mountain View, Calif., company doesn’t have as much control over its ad network as it may want. By contrast, AdWords and DoubleClick Bid Manager campaigns are handled by Google reps
Google Inc.’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own Internet stars really are as valuable as those in Hollywood.
Partners accounting for more than 90 percent of YouTube viewing have signed on to the paid service, the company said in a statement. While the lineup incudes home-grown celebrities and music videos, YouTube so far doesn’t have TV networks such as Fox, NBC and CBS, according to people with knowledge of the matter who asked not to be identified discussing the project.
TV staples like Fox’s “Futurama,” NBC’s “Parks & Recreation” and CBS’s “Under the Dome” are a featured part of competing products from Netflix Inc. and Amazon.com Inc. Without shows like those, YouTube’s commercial-free service will have to attract paying viewers with original series, music videos and thousands of its channels already available for free.
Banner ads are pretty much the bane of every digital consumer’s existence. So, it’s no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could actually turn sci-fi fans into patrons of the fast-casual burger chain.
The brand worked with Google and its digital agency, Vitro, to create immersive video promos for Red Robin’s Terminator Genisys campaign, which also includes TV spots and signage in the company’s restaurants. The ads let viewers see Red Robin pitchwoman “Melanie” as a Terminator character would. They can use their smartphones to add another digital layer to the experience or watch on their desktops for a simpler view.
Check out the demo below to better understand the marketer’s take on Terminator: