YouTube made its top video creators an offer they literally couldn’t refuse, or they’d have their content disappear. Today YouTube confirmed that any “partner” creator who earns a cut of ad revenue but doesn’t agree to sign its revenue share deal for its new YouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers. That includes videos by popular comedians, musicians, game commentators, and DIY instructors, though not the average person that uploads clips.
It’s a tough pill to swallow that makes YouTube look like a bully. Though turning existing fans into paid subscribers instead of free viewers could earn creators more than the ad revenue, forcing them into the deal seems heavy-handed.
Google says the goal is to offer consistency, so people thinking about subscribing to Red don’t have to worry about their favorite content not being available in the ad-free service. But there’s no explanation why it couldn’t just flag videos of those who don’t sign the deal as “Not On Red”, and instead had to go with a sign-or-disappear strategy.
The current economy is built on waste—dig up some materials, turn that into a product, ship it to an “end user” who eventually tosses it in the trash. But that’s starting to change.
Google is one of the latest mega-corporations to commit to the principles of a circular economy—one that keeps “technical nutrients” like plastic and silicon out of the landfill, and trims out wasted water, energy, food, and land.
“Our goal is to embed circular economic principles into the fabric of Google’s infrastructure, operations, and culture,” says Kate Brandt, Google’s sustainability lead. “What that means is that we’ll be focusing on opportunities wherever possible to eradicate waste through smart design—at our data centers, in our kitchens, on our campuses, in all we do around the world.”
Microsoft and Google have agreed to end a five-year battle over patents.
Eighteen lawsuits had been active between the companies, relating to uses of technologies in mobile phones, wifi and other areas.
Details of the deal were not shared, but in a joint statement the firms said they would “collaborate on certain patent matters”.
It is the latest move by technology firms to keep patent rows out of the courts.
The battles, particularly over software, intensified in recent years as firms sought to capitalise on their patent portfolios.
But of late there has been a shift towards licensing rather than litigation.
On Sunday evening, Google announced two new ad products it hopes will help it gain more share of the mobile advertising market.
The new products are quite similar to a service and a format already available from Facebook. And they’re two of the advertising products marketers love most about the social network.
First up, Google has announced a new product called “Customer Match.” It works in a similar way to Facebook’s popular “Custom Audiences” product, which the social network rolled out to all advertisers back in 2013.
GOOGLE IS NOW many Googles.
Company co-founder Larry Page said in a blog post Monday that Google is reorganizing into multiple companies that will sit under a new umbrella operation called Alphabet. Core businesses—Search, YouTube, and Android—will operate semi-separately from Google’s myriad “moonshots,” including the X lab and Page’s various life science projects.
Google wants more control over how advertisers buy YouTube ads.
On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic network, by the end of the year.
Instead, advertisers will need to go through Google’s AdWords or DoubleClick Bid Manager, the company’s other two pieces of software that marketers use to buy search and skippable TrueView promos.
The move shows how Google wants a tighter grasp on its ad business. DoubleClick Ad Exchange works with third-party ad tech firms to help brands manage their campaigns and gain access to extra data that Google itself doesn’t provide advertisers. In those cases, the Mountain View, Calif., company doesn’t have as much control over its ad network as it may want. By contrast, AdWords and DoubleClick Bid Manager campaigns are handled by Google reps