Tag Archives: Google

PSA: This Google Doc scam is spreading fast and will email everyone you know | TechCrunch

A new Google Docs phishing scam just reared its head a few hours ago, and it’s spreading like wildfire. Google appears to be taking action to stop it, but in the meantime: be super, super wary of Google Doc invites for now. If you fall for this one (and plenty of otherwise eagle-eyed people have already), it’ll blast out the bait to everyone on your contact list.

Read More

Google, the world’s top advertising company, is building an ad blocker for Chrome | Mashable

Google, the internet’s biggest advertising company, may be building an ad blocker.

The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported Wednesday,

Such a tool seems at odds with the company’s primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report.

By targeting only the most disruptive ad formats — pop-ups, interstitials, and autoplay videos, for instance — the hope is that less people will be driven to third-party software. Google already ostensibly bans many of these types of ads anyway.

Read More

Should you install solar panels on your roof? Ask Google | Mashable

In 2015, Google launched Project Sunroof, a map that shows which houses have enough sun exposure for solar panels to be a viable energy source. However, the original map was very limited, covering only the San Francisco Bay Area, Fresno, California and Boston.

Now, Google has greatly expanded the project to cover all 50 U.S. states, with a total of 60 million buildings in the database.

Read More

What If There Was A Way To Change How You Looked On Google? | CoolBusinessIdeas.com

Negative perception from consumers often results in poorer sales and margins just because of negative search results. The role of online reputation management in today’s business and media landscape is of paramount importance in today’s digital age. Finally there is a cool business that has solved the issue of unfair and biased search results from “Fake News” and the media. The Reputation Management Company has developed programs that can delete unfavorable results and replace them with relevant and real results.

Despite how huge your company is, be it a small medium sized company or a large multi-national company, customers, prospects and potentially everyone are talking about you. They will tweet how much they like about your product or how undesirable your service is on Facebook. Customer experiences are always shared through word of mouth and increasingly on the social media.

This is why it’s crucial for brands to have a professional team of search engine reputation management experts who can identify negative results and get them removed from the web before they cause any damage.

Read More

Are We Breaking The Internet? | Fast Company

Recent outages from critical services across the net have created massive disruption in recent weeks: Whether it was Amazon’s S3 service failure, which took down thousands of sites, Cloudflare’s “Cloudbleed” security issue, which forced many sites to ask users to reset their passwords, or Google Wifi’s accidental reset, which wiped out customer’s internet profiles, the infrastructure behind the internet has looked substantially more unstable recently.

The packetized technology that underlies most of the internet was created by Paul Baran as part of an effort to protect communications by moving from a centralized model of communication to a distributed one. While the Internet Society questions whether the creation of the internet was in direct response to concerns about nuclear threat, it clearly agrees that “later work on Internetting did emphasize robustness and survivability, including the capability to withstand losses of large portions of the underlying networks.”

Read More

Google Targets Cable With ‘YouTube TV’—40 Channels for $35 | WIRED

GOOGLE JUST JOINED the “skinny bundle” TV war with YouTube TV, a paid subscription service that streams a slew of premium broadcast and cable networks to your mobile device, tablet, computer, and anything with Chromecast.

Just $35 a month gets you six accounts and access to live TV from more than 40 providers including the big broadcast networks, ESPN, regional sports networks and dozens of popular cable networks. Subscriptions include cloud DVR with unlimited storage, AI-powered search and personalization, and access to YouTube Red programming. YouTube CEO Susan Wojcicki calls it the evolution of television, and a bid to “give the younger generation the content that they love with the flexibility they expect.”

Read More

Google’s new project aims to clean up comment sections | TechCrunch

If you read stuff on the internet (and obviously you do because hi, you’re reading a blog) then you know the golden rule: never read the comments.

Scrolling past the end of a story is an adventure into a realm of racism, conspiracy theories and ad hominem attacks that will quickly make you lose your faith in humanity. But instead of encountering Godwin’s Law in the comments, you might start encountering Google instead. Google’s internet safety incubator Jigsaw launched new technology today called Perspective, intended to clean up comment sections.

Perspective reviews comments and assigns them a toxicity rating that reflects the likelihood that the comment is intended to be harmful. Jigsaw’s goal is to keep people engaged in the conversation, so it assesses “harm” as something that would drive other commenters away.

Read More

YouTube Go is finally here, kind of | Mashable

It seems Google is all prepared to release its anticipated data-conscious YouTube Go app to the public.

An early version of YouTube Go hit the Google Play Store Wednesday. The app, as promised by Google last year, is light (less than 10MB in size) and features an option to share files using Wi-Fi Direct protocol.

Read More

Here’s Why Google Should Reward Content Marketers (And SEO Practitioners) For Less Content, Not More | Adrant

For a long time there’s been a love-hate relationship between SEO practitioners and and content marketers and, sadly, isn’t going away anytime soon. But, there may be a solution and Google is front and center. But, first, let’s take a look at the history between SEO practitioners and content marketers.

Yesterday: War

Throughout most of the ’00s, SEO and quality content were fighting an all-out war. All SEOs could think about were keywords, keywords, keywords. Content creators were driven by advertising, PR and branding considerations saw keyword insertion and other SEO tactics such as padded word counts as self-defeating ploys guaranteed to render published content unreadable, unpersuasive and undermining of the company brand.

Read More

Smartphone apps now account for half the time Americans spend online | TechCrunch

Here’s a stat that’s sure to worry Google: smartphone applications now account for half the time that U.S. users spend online, up from 41 percent back in July 2014, according to a new report from comScore. And when you add tablet applications into the mix, that figure rises to nearly 60 percent.

The new milestone was achieved this July, the report says, and is a testament to our increasing reliance on native mobile applications to deliver us the information we need, as well as the entertainment and distractions we crave – things we used to turn to the web for, in previous years.

This shift towards apps is exactly why Google has been working to integrate the “web of apps” into its search engine, and to make surfacing the information hidden in apps something its Google Search app is capable of handling.

Read More