The tree-decorating selfies have inundated Instagram, you’re receiving multiple festive discount emails each day, and you’re already having flashbacks to office holiday parties from years past.
That’s right, it’s the end of the year for marketers, and that means it’s time to look ahead to what trends, obstacles and issues we can expect in the coming year.
Instead of pointing you to some of the more popular acronyms of late—IOT, OTT, VR, AR, AI, etc.—I’ve instead boiled it down to four deceptively simple words that should help you focus your digital strategy in 2017.
It’s been a fine week of digital marketing stats, so check out the nine data points below that got our attention:
1. Instagram-Snapchat face off
Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13 to 34 how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.
Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. “She grabbed my hand and pulled me forward,” Osmann told Adweek. “I took one photo, and then we published it—that’s how we started doing this.”
It was bound to happen sooner or later. For the first time, social media has nudged museums aside as the primary venue by which American consumers discover works of art.
According to a survey released this week by online auction site Invaluable, nearly 23 percent of Americans find artwork that appeals to them on social media channels such as Instagram or Pinterest. By contrast, 20 percent discover artwork by going to museums and nearly 16 percent by visiting brick-and-mortar galleries.
The findings are significant not just because Americans drop an estimated $150 billion on arts and entertainment each year, but because it suggests that millennial buyers seem far more comfortable buying art online as opposed to the staid and starchy world of galleries and auction houses.
Facebook-owned photo-sharing platform Instagram is flexing its platform muscle by shutting down ‘add me’ deeplinking for some other social media services within its apps.
Previously Instagram users were able to include ‘add me’/’follow me’ links in a website section on their profile page, directly linking out to any other profiles they had on third party social services’ apps. Now attempting to type one of these links to a Snapchat or Telegram profile, within the Instagram app’s website field on a user’s profile, results in the following message…
Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social photo-sharing site. Internal performance figures on ad partners Taco Bell, Ben & Jerry’s and Hollister provide a peek under the hood of how this platform will fare when it goes wide in late spring. More ads are on the way, thanks to Instagram’s $40 million megadeal with Omnicom.