Tag Archives: marketing

How to Perfect Your Lead Generation Follow-up | Duct Tape Marketing

Today we tackle Step #4 – How to Perfect Your Lead Generation Follow-up

The current infatuation of the internet marketing set is complex automated lead funnels. Go on Facebook, and you’ll likely be hit with ads offering to show you how to make it rain thousands of leads on autopilot.

While I’m not opposed to teaching lead generation techniques, I do think there is an issue with just thinking about the lead funnel as a standalone. After all, you don’t just want leads—you want new and returning customers on a consistent basis.

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Keep Your Cold Emails Short, Sweet, and Readable by Avoiding These 4 Mistakes | Inc.com

Long emails are bad enough when they come from grandma. When they come from a stranger, they’re practically unforgivable.

One of the fastest ways to annoy potential buyers and lose business is to send them lengthy emails that say too much, quote too often, and broadcast your lack of respect for the recipient’s busy schedule.

Our work lives are filled with ways to do sales and marketing: messaging tools, news feeds, social networks, and on-the-go conference calls. That means even a moderately long email whose sales pitch is muddled can be a hindrance to doing business with others. No one wants to decipher your five-paragraph opus when they can find relevant benefits in a two-line message from someone else.

With that in mind, here are a few of the most common reasons long emails happen, and how to create better client relationships by avoiding them.

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Fertilize Your Business: Successful Trade Show Ideas and Insights | Getentrepreneurial.com

Trade shows are a fantastic opportunity for businesses of all sizes to publicize their products and make new leads. But a bit of prior planning can make all the difference to an average trade show, helping to make it into a success for your business.

If you are planning your next trade show, here are some tips to help you plan for the event so that you can take full advantage of it.

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Do Growth Hacking Tactics Apply to Every Business? [Audio] | Duct Tape Marketing

What do you think of when you hear the phrase “growth hacking?”

Few trendy terms have been more misused and abused by ‘marketers is what I think.

I wrote this piece about growth hacking if you want my take.

For some perspective I turned to someone that I think does understand and correctly apply growth hacking tactics to marketing. In the end, all marketers growth hack a bit, even if all that means is trying new things to engage new customers.

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Why Small Business Owners Should Consider Getting an App | Duct Tape Marketing

As a small business owner, asking “why should I create an app?” is a lot like asking “do I really need a website?” was a few years ago. Sure, it was (and still is) possible to do much of what you need using a Facebook page, but they’re just not built to do what a website can.

While a Facebook page can, for example, show opening times, it’s not so easy to offer a detailed breakdown of lunch, dinner and a la carte menus. In that respect, Facebook pages are to websites as mobile websites/responsive sites are to mobile apps; they get the job done, just about, but you generally can’t use them to do EVERYTHING that you’d like to.

This post will cover a few of the advantages of creating your own app as opposed to using a responsive site or, even worse, not doing anything with mobile at all.

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Prioritize Context to Personalize Your Marketing | Adweek

Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully.

Too often, they believe they can home in on personalization by identifying data patterns but that’s just one hurdle. More importantly, they need to prioritize context. Doing so will maximize one-to-one marketing campaigns and allow brands to become closer to the consumer by understanding their everyday behaviors and genuine interests.

We’ve identified three key elements marketers should consider when utilizing context to bolster a personalized marketing campaign.

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The Secret of Creating Enticing Call to Actions (CTAs) | Getentrepreneurial.com

One of the most important things tied to high conversion rates is making an effective call-to-action (CTA) on your website. Engaging your audience and visitors in this way may be exactly what you need to boost your business and see your business flourish.

There are some tactics you should keep in mind when approaching CTA implementation to your website and we’ve summarized some of them for your better understanding of the process. Making a compelling CTA can be tricky, u don’t want to be too aggressive, yet, you don’t want your CTA to seem like something visitors would rather avoid than click on it. Here are some things to keep in mind when making an effective call-to-action on your site.

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3 Ways To Penetrate A Saturated Market | Getentrepreneurial.com

Launching a business in a saturated market can be an overwhelming experience. Depending on the industry you are in, you may have competitors that have high brand equity and those who have existed in the business for several decades. Establishing credibility and trustworthiness in a market overrun by such competitors is no easy task. But it can be done. Here are a few ways a startup entrepreneur can take on competitors with high reputation in a saturated market.

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The Biggest Marketing Challenges for Small Businesses | Duct Tape Marketing

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get as much current data as possible to provide for you. I recently reached out to my friends at Alignable to get a pulse on what the biggest marketing challenges for small businesses are today and today I’d like to share a few of these insights.

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both.

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5 Myths About Your Clients and Social Media That You Should Forget Right Now | Duct Tape Marketing

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t using social media to its full potential. They are blinded by the many myths floating around regarding their clients and social media.

These misconceptions are hindering your marketing effectiveness and should be forgotten immediately.

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