It takes a village to grow a business. The creatives of the professional world bring an intangible element to a marketing campaign. Without their unique skills, brands wouldn’t be memorable and a logo wouldn’t be able to convey an idea.
Creative professionals think outside of the box. They’re the ones revolutionizing the way we market and the mediums that are used. They give us new channels to connect with customers.
Here are a few of the most creative ways creative types are winning over customers.
When a customer places an order with your website, or over the phone with one of your reps, there’s a promise that’s made. The customer expects their package to arrive on-time with all of the items they ordered included. While good companies make this happen, great companies deliver on their promises with style.
Consider the last time you purchased an Apple product. Did you notice how intricately, yet simple the devices were packaged and presented to you? There are many examples of great product presentation in packaging, which can help boost loyalty and revenue. Let’s look at four ways you can actually improve on your current product presentation right now:
Did you ever ask yourself, “Why don’t people buy from me?”
The Biggest Marketing Challenge We All Face
The biggest challenge we’re dealing with today is change. Things are changing so fast. As a result of this rapid pace of change people do not know who to trust!
There are six questions your prospects want answered before they will buy from you. These questions are designed to allow you to think like your buyer and speak with them so they know you are the right and safe choice.
The 80/20 Rule is a potent little principle that can increase your business revenue and make your life easier.
The gist of the 80/20 Rule is that you get 80 percent of your results out of 20 percent of your efforts. For example, 80 percent of your revenue comes from 20 percent of your customers, or 80 percent of your sales comes from 20 percent of your salespeople.
It doesn’t always come out as 80/20. It can be more extreme with 95 percent of the traffic coming from 5 percent of the roads on your commute, or 3 percent of your employees creating 67 percent of the errors. The point is that large results come from small efforts.
Have you ever wondered why some stores are so specifically and liberally scented that you can smell them 50 yards down the mall hall? How about why cereal companies put games and puzzles on the back of their boxes? Make no mistake—they’re not coincidentally delightful details—these are purposefully architected examples of strategic marketing based on a branch of scientific research called neuromarketing.
Neuromarketing is great for businesses and here’s why: it allows companies to fathom human behavior on a profound psychological level. For businesses, this means understanding customers and their deepest needs better than ever before to predict and influence what and why they buy.
If you’re not yet hip to neuromarketing and its attendant suite of benefits and implications, welcome to your crash course! You’ll discover snippets from some of the best books on neuromarketing technique, how it’s done, why it matters, and how you can start using it today.
If you ask the person next to you about the difference between marketing and advertising, there’s a strong possibility you won’t get a clear answer. That’s because for many people, there’s only a subtle difference between marketing and advertising that’s often difficult to explain.
To be honest, advertising and marketing are closely related disciplines that have much in common. Yet they differ in many ways too. To see the differences and how each can benefit you as a small business owner, you must first understand the basics of both.
Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Spoiler alert: Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers–and for good reason.
It’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2016.
Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.