The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter:
Never been trained in marketing
Don’t understand the psychology of marketing
Are not consistent in their marketing message
Don’t ask for help because they don’t know who to trust
Don’t want to do it for themselves
Don’t know what works and do not want to spend the money
Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political direction and now retirement as they have moved through their lives. Millennials, sometimes called Echo Boomers, are expected to have an equal or greater influence on society.
Representing 25% of the population, and 80 million strong, Millennials are generally agreed to have been born between 1980 – 2000. You will also hear them referred to as Generation Y. The youngest Millennials are 17 years of age while the oldest will be 37 in 2017. What has this intense scrutiny revealed about these consumers?
Posted in Lydia Mehit, Op-ED
Tagged 80 million strong, authentic goods, Echo Boomers, Gen Y, generation y, handmade goods, locally produced goods, Lydia Mehit, marketing, Millennials as a Target Customer, small business
The purpose of marketing is to make promises.
The purpose of your business is to keep them.
Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your word and doing what you say you will do.
Late in 2015, a new restaurant opened in Winter Park, Fla., a northern suburb of Orlando. It’s a big room with exposed ductwork, an open kitchen along one wall and a long bar skirting the other. The cooks there cut and smoke all the meats in house, and many of the ingredients are locally sourced. The patrons, not surprisingly, skew young, which also probably explains menu items like chicken waffles, Wonuts (a hybrid of waffles and donuts) and a pretzel braid appetizer that comes with a Samuel Adams cheese fondue. Out on the patio, you’ll find “Yappy Hour,” a happy hour with dogs invited, though you’ll probably have to wait for a table—weekends often see lines out the door.
Is your small business marketing working as well as it could be? Marketing even the smallest businesses has gotten both easier and more complicated in the digital age. Easier, because online marketing is so affordable; more complicated, because there are so many options to choose from.
To find out how small business owners are keeping up, Vistaprint recently surveyed “micro-businesses” (U.S. small business owners with fewer than 10 employees). Here’s what they found.
Despite their small size, micro-businesses in general have moved into the digital marketing age. More than two-thirds (68.8 percent) say they market their businesses both online and offline. Over half (52.7 percent) say their online presence is “very important” to their marketing efforts, while 30.4 percent say it’s “fairly important.”
Here’s the truth: most of marketing your business is boring.
It’s the tedious making lists of people to contact.
It’s pre-writing emails.
It’s scheduling things out and making plans.
It’s rewriting headlines. It’s editing eBooks (dear God… the editing).
It’s doing all of those things when, frankly, you’d rather be having beers with friends or watching Netflix – House of Cards, amiright?).
99% of the work of marketing is not clicking send on the email or publishing the sales page. I think it’s why so many people do so poorly. It’s boring. It’s avoidable and, so, it is avoided.
What can be done about this?
In the business world, today, there are varieties of marketing strategies used in boosting an online presence of a brand and increasing the exposure of business websites. Social media and blogs are the most prominent of the many channels that work. But still, it may seem strange that even after trying these strategies and paying a lot for the recognition of your brand and business, competitors might still stay ahead, while your business lags behind. But nowadays, there are some effective tactics that businesses are using to promote their content in order to reach new potential customers and increase their brand awareness. Brands are now sharing their content on several platforms including content discovery platform to help their audience achieve their goals.
When we’re trying to get the most out of our promotional budgets, we love to find a format that delivers effective low-cost advertising. But we love getting to play with the latest and greatest ad technology, too. Although many people overlook it today, the bus stop advert actually offers a great compromise between these two desirable values.
Here are a few of the reasons bus stop ads are well worth consideration for any brand that’s looking to increase its exposure.
Bus shelter advertising is highly scalable. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well.
Today I’m going to teach you a very practical marketing skill that I love and use regularly in my own business: teaching a free or low-cost intro class that gives people a taste of you and your offering so they can’t wait to work with you.
And get ready – it’s a long post, but it will walk you through all the steps you need to design a really rocking class.
If you have something interesting to teach and you enjoy teaching (or you’re willing to push yourself a bit and put your gifts out there, nudge-nudge), this is one of the easiest ways to get new clients.
What’s unique about what I’ll show you here is that it’s a nature-based model for teaching and learning. It will give you the confidence to deliver an effective class, and have your students feel deeply held in a strong, interactive, inspiring container… that feels totally natural, and not awkward.