The 80/20 Rule is a potent little principle that can increase your business revenue and make your life easier.
The gist of the 80/20 Rule is that you get 80 percent of your results out of 20 percent of your efforts. For example, 80 percent of your revenue comes from 20 percent of your customers, or 80 percent of your sales comes from 20 percent of your salespeople.
It doesn’t always come out as 80/20. It can be more extreme with 95 percent of the traffic coming from 5 percent of the roads on your commute, or 3 percent of your employees creating 67 percent of the errors. The point is that large results come from small efforts.
Have you ever wondered why some stores are so specifically and liberally scented that you can smell them 50 yards down the mall hall? How about why cereal companies put games and puzzles on the back of their boxes? Make no mistake—they’re not coincidentally delightful details—these are purposefully architected examples of strategic marketing based on a branch of scientific research called neuromarketing.
Neuromarketing is great for businesses and here’s why: it allows companies to fathom human behavior on a profound psychological level. For businesses, this means understanding customers and their deepest needs better than ever before to predict and influence what and why they buy.
If you’re not yet hip to neuromarketing and its attendant suite of benefits and implications, welcome to your crash course! You’ll discover snippets from some of the best books on neuromarketing technique, how it’s done, why it matters, and how you can start using it today.
If you ask the person next to you about the difference between marketing and advertising, there’s a strong possibility you won’t get a clear answer. That’s because for many people, there’s only a subtle difference between marketing and advertising that’s often difficult to explain.
To be honest, advertising and marketing are closely related disciplines that have much in common. Yet they differ in many ways too. To see the differences and how each can benefit you as a small business owner, you must first understand the basics of both.
Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Spoiler alert: Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers–and for good reason.
It’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2016.
Here are nine reasons Facebook ads will help make your business super successful in 2016, starting right now.
They are young, hip and trendy. They do everything online and many can be spotted walking or biking to work or getting on and off the subway with earbuds in and eyes cast downward on their phones. They are the Millennial generation, adults ages 18 to 34, and they may be casual but they are also generous, kind and purposeful, and every nonprofit needs them. Lauren Sims, CURE Childhood Cancer’s Director of Development, is a Millennial and offers “Do’s and Don’ts” when it comes to reaching this generation.
Seth Godin is a household name around the world. His books—on everything from how ideas spread to the post-industrial revolution—have been translated into 35 languages. But you might first have heard of him on his blog, which you can find by simply typing “seth” into Google.
Let’s run that back: you can find Seth Godin’s blog just by typing “seth” into Google, meaning his, of the millions of pages out there, is the first thing to come up in one of the world’s most powerful search engines. Logical conclusion: this guy obviously knows a thing or two about marketing.
But why go with two when you can have 10?