Tag Archives: marketing

On Promises | marketingforhippies.com

The purpose of marketing is to make promises.

The purpose of your business is to keep them.

Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your word and doing what you say you will do.

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Why America’s Aging Casual-Dining Chains Are Quietly Building Fast-Casual Restaurants – Adweek

Late in 2015, a new restaurant opened in Winter Park, Fla., a northern suburb of Orlando. It’s a big room with exposed ductwork, an open kitchen along one wall and a long bar skirting the other. The cooks there cut and smoke all the meats in house, and many of the ingredients are locally sourced. The patrons, not surprisingly, skew young, which also probably explains menu items like chicken waffles, Wonuts (a hybrid of waffles and donuts) and a pretzel braid appetizer that comes with a Samuel Adams cheese fondue. Out on the patio, you’ll find “Yappy Hour,” a happy hour with dogs invited, though you’ll probably have to wait for a table—weekends often see lines out the door.

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Why Spending $1,000 on an Instagram Post Might Actually Be Worth It | Inc.com

If the name Txunamy doesn’t ring any bells, you’re probably not a tween girl. The 7-year-old fashionista has nearly 700,000 Instagram followers. But Ezra Dabah knows Txunamy well: When the former Children’s Place exec was looking to bring brand awareness to his startup, Kidpik, he decided the best way to reach his target audience of young girls wasn’t with print ads or Facebook posts, but by enlisting a small army of pint-sized social-media stars.

“These influencers are celebrities within their own circles,” says the CEO of Kidpik, which sells clothes, footwear, and accessories. When Kidpik hired a handful of young influencers, including Txunamy, for a livestreamed fashion show, the video hit 10,000 views within an hour and wracked up more than 250,000 social-media impressions within a week. “Working with influencers means you’re able to build a brand in ways that you were never able to do before–in a much shorter time and for much less,” says Dabah, who doesn’t spend any money on traditional advertising.

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5 Steps to Marketing a Micro-Business | Small Business Daily

Is your small business marketing working as well as it could be? Marketing even the smallest businesses has gotten both easier and more complicated in the digital age. Easier, because online marketing is so affordable; more complicated, because there are so many options to choose from.

To find out how small business owners are keeping up, Vistaprint recently surveyed “micro-businesses” (U.S. small business owners with fewer than 10 employees). Here’s what they found.

Despite their small size, micro-businesses in general have moved into the digital marketing age. More than two-thirds (68.8 percent) say they market their businesses both online and offline. Over half (52.7 percent) say their online presence is “very important” to their marketing efforts, while 30.4 percent say it’s “fairly important.”

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Ten Simple Ideas to Deal With The Reality That Most Marketing Work Is Boring as Hell | marketingforhippies.com

Here’s the truth: most of marketing your business is boring.

It’s the tedious making lists of people to contact.

It’s pre-writing emails.

It’s scheduling things out and making plans.

It’s rewriting headlines. It’s editing eBooks (dear God… the editing).

It’s doing all of those things when, frankly, you’d rather be having beers with friends or watching Netflix – House of Cards, amiright?).

99% of the work of marketing is not clicking send on the email or publishing the sales page. I think it’s why so many people do so poorly. It’s boring. It’s avoidable and, so, it is avoided.

What can be done about this?

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Benefits of Using a Content Platform for Your Business | The Startup Magazine

In the business world, today, there are varieties of marketing strategies used in boosting an online presence of a brand and increasing the exposure of business websites. Social media and blogs are the most prominent of the many channels that work. But still, it may seem strange that even after trying these strategies and paying a lot for the recognition of your brand and business, competitors might still stay ahead, while your business lags behind. But nowadays, there are some effective tactics that businesses are using to promote their content in order to reach new potential customers and increase their brand awareness. Brands are now sharing their content on several platforms including content discovery platform to help their audience achieve their goals.

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The Advantages Of Bus Stop Advertising | The Startup Magazine

When we’re trying to get the most out of our promotional budgets, we love to find a format that delivers effective low-cost advertising. But we love getting to play with the latest and greatest ad technology, too. Although many people overlook it today, the bus stop advert actually offers a great compromise between these two desirable values.

Here are a few of the reasons bus stop ads are well worth consideration for any brand that’s looking to increase its exposure.

Bus shelter advertising is highly scalable. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well.

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Guest Post: How to Teach a Class to Get New Clients . . . Based on the Cycles of Nature | marketingforhippies.com

natural-business-cycle-revised-4-16-for-9-6-16-blog-postToday I’m going to teach you a very practical marketing skill that I love and use regularly in my own business: teaching a free or low-cost intro class that gives people a taste of you and your offering so they can’t wait to work with you.

And get ready – it’s a long post, but it will walk you through all the steps you need to design a really rocking class.

If you have something interesting to teach and you enjoy teaching (or you’re willing to push yourself a bit and put your gifts out there, nudge-nudge), this is one of the easiest ways to get new clients.

What’s unique about what I’ll show you here is that it’s a nature-based model for teaching and learning. It will give you the confidence to deliver an effective class, and have your students feel deeply held in a strong, interactive, inspiring container… that feels totally natural, and not awkward.

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5 Tips To Help You Create Highly Effective Facebook Ad Campaigns | The Startup Magazine

Although nearly all social networking platforms now have their own completely integrated advertising systems, when it comes to audience, insights and features, Facebook is still the premier platform.  For businesses, that means that Facebook is the best place to get started.  However, unfortunately, Facebook might be an excellent advertising platform, but that doesn’t mean it is used effectively by all brands.  Many of them ending up wasting resources and money, because they don’t understand how to properly use it or don’t have an effective strategy.  Hopefully, you are not one of them.  All it takes to be successful is some knowledge of the way that Facebook advertising works along with some best practices.

The follow are my five best tips for creating highly effective Facebook ad campaigns:

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Be More Repulsive | marketingforhippies.com

A simple, counter-intuitive idea for you today.

You’ve likely been told the importance of niche in marketing. Likely you’ve heard this from myself. You’ve likely heard about the importance of honing in on who you want to reach, to identify your ideal client, chosen audience or target market and maybe even to create a client avatar.

And those are all fine ideas.

But I want to suggest something you might not have considered doing before. And, until the other day, I hadn’t either.

One of the central roles of marketing is to not just get the attention of your ideal clients but also to make sure you filter out the clients for whom your work will not be a fit in the same way that a window screen allows fresh air in but keeps out the flies.

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