When we’re trying to get the most out of our promotional budgets, we love to find a format that delivers effective low-cost advertising. But we love getting to play with the latest and greatest ad technology, too. Although many people overlook it today, the bus stop advert actually offers a great compromise between these two desirable values.
Here are a few of the reasons bus stop ads are well worth consideration for any brand that’s looking to increase its exposure.
Bus shelter advertising is highly scalable. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well.
Today I’m going to teach you a very practical marketing skill that I love and use regularly in my own business: teaching a free or low-cost intro class that gives people a taste of you and your offering so they can’t wait to work with you.
And get ready – it’s a long post, but it will walk you through all the steps you need to design a really rocking class.
If you have something interesting to teach and you enjoy teaching (or you’re willing to push yourself a bit and put your gifts out there, nudge-nudge), this is one of the easiest ways to get new clients.
What’s unique about what I’ll show you here is that it’s a nature-based model for teaching and learning. It will give you the confidence to deliver an effective class, and have your students feel deeply held in a strong, interactive, inspiring container… that feels totally natural, and not awkward.
A simple, counter-intuitive idea for you today.
You’ve likely been told the importance of niche in marketing. Likely you’ve heard this from myself. You’ve likely heard about the importance of honing in on who you want to reach, to identify your ideal client, chosen audience or target market and maybe even to create a client avatar.
And those are all fine ideas.
But I want to suggest something you might not have considered doing before. And, until the other day, I hadn’t either.
One of the central roles of marketing is to not just get the attention of your ideal clients but also to make sure you filter out the clients for whom your work will not be a fit in the same way that a window screen allows fresh air in but keeps out the flies.
It takes a village to grow a business. The creatives of the professional world bring an intangible element to a marketing campaign. Without their unique skills, brands wouldn’t be memorable and a logo wouldn’t be able to convey an idea.
Creative professionals think outside of the box. They’re the ones revolutionizing the way we market and the mediums that are used. They give us new channels to connect with customers.
Here are a few of the most creative ways creative types are winning over customers.
When a customer places an order with your website, or over the phone with one of your reps, there’s a promise that’s made. The customer expects their package to arrive on-time with all of the items they ordered included. While good companies make this happen, great companies deliver on their promises with style.
Consider the last time you purchased an Apple product. Did you notice how intricately, yet simple the devices were packaged and presented to you? There are many examples of great product presentation in packaging, which can help boost loyalty and revenue. Let’s look at four ways you can actually improve on your current product presentation right now:
Did you ever ask yourself, “Why don’t people buy from me?”
The Biggest Marketing Challenge We All Face
The biggest challenge we’re dealing with today is change. Things are changing so fast. As a result of this rapid pace of change people do not know who to trust!
There are six questions your prospects want answered before they will buy from you. These questions are designed to allow you to think like your buyer and speak with them so they know you are the right and safe choice.