Tag Archives: marketing

What Advertisers Are Getting Wrong About Programmatic | Adweek


Current gig Vp of strategy at TubeMogul

Previous gig Head of technology at Ikon Communications

Age 35

Adweek: Describe your role as vp of strategy

Phil Cowlishaw: It’s a little bit like Navy SEALs. I take a high view of our most important strategic accounts and then deep dive into them to get a deep understanding of exactly what business drivers will make a difference for them and then how TubeMogul, the platform, can deliver this. My job is to lead a team that helps these accounts, to truly align their business models with our software features. At the end of the day, it’s ultimately helping them get the most value out of our platform. It’s really about how they can pull the triggers inside of our platform to shift more product or brand awareness.

What clients have you been working with?

L’Oréal USA, Jose Cuervo, Mondelez, Allstate, Heineken, Quiznos, Hotels.com and Lenovo.

What trends do you see emerging in digital advertising?

There’s an increased interest in this space on the brand side. We’re seeing brands trying to understand exactly what programmatic is and how it could potentially help their business. We’re seeing a significant shift into the programmatic space and a drive and adoption by big brand advertisers and their agencies to try and understand the power of programmatic, especially in online video, and how it can drive business results.

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Community Features Local Resources | Peter Mehit

Community Page

11 ways to encourage your customers to share your content | Mashable

While there isn’t any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks.

11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing.

1. Create great content

If you create great content that resonates with your customers and also provides value to their friends and family members (such as a useful statistic, a fun video, actionable promotion, etc.), they will be much more likely to share it. People will share things that they think their network will enjoy and benefit from.

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Aziz Ansari: 4 Marketing Lessons from Online Dating | Inc.com

What’s love got to do with marketing?

More than you might have guessed, according to some recent research from comedian Aziz Ansari and NYU sociologist Eric Klinenberg. With the June publication of Modern Romance: An Investigation, the co-authors shared their findings from a serious research project–including extensive interviews and focus groups–asking men and women of all ages, all over the world, about their communications experiences in the realm of romance.

On Thursday, at HubSpot’s INBOUND conference in Boston, Ansari and Klinenberg took the stage to present their findings to a crowd of more than 14,000 attendees. Here are four highlights:

1. Age has a lot to do with preferred modes of communication.

One topic Ansari and Klinenberg explored in their book was a common dating question: If you meet someone at a bar and get their contact info, what’s the best way to follow up? Should you call or should you text?

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How to Market to Gen Z? – The Consumer | THE BETA GENERATION

The personal computer (and now the smartphone, tablet, smartwatch, you get the picture) have allowed our generation to look at purchasing in a new light. We no longer only see products on TV, we can find and buy the products we love, the best ones at that, without leaving the comfort of our own home. This makes marketing to Gen Z a different game. We can find any product we need, so having advertisements shoved down our throat is unappealing. Buying the product is no longer the satisfaction of the purchase, but rather finding the product to begin with

Picture this: You’re in a clothing store and the size you try on doesn’t fit right. You give the item to a store clerk and ask them for the next size up. The store is all out of that size so she brings you a similar item in your size. You try it on and it fits like a glove.

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Why Local Reviews Are Becoming a Best Online Marketing Strategy for Small Businesses | All Business

Among the relatively newer tactics to emerge in the online marketing world are ones that work on both an SEO and a social level—all while promising their own, independent benefits.

Local reviews are exactly what they sound like—reviews of your business written and posted by real customers on third-party directory or review sites like Yelp or TripAdvisor. Cultivating these local reviews by giving stellar service and making your presence on these review sites known (as directly soliciting reviews is a violation of most directory sites’ terms of service) holds numerous benefits for your business, and is becoming one of the most successful and most important online marketing strategies today.

So what is it that makes local reviews such an important and useful strategy?

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7 Content Marketing Misconceptions CMOs Are Tired of Hearing | All Business

Content marketing is enjoying a nice stay of popularity as one of the most useful online marketing strategies of the modern era. It’s been adopted by small and large businesses of all kinds of industries, and marketers continue to scale up — in fact, 70 percent of B2B marketers are producing more content than they were a year ago.

By this point, most people have heard of content marketing, even if they don’t understand it, and as you might imagine, the misconceptions surrounding the strategy are rampant.

CMOs and other marketing experts immersed in the world of content marketing are tired of hearing these widespread misconceptions — and it’s worth your while to know why they aren’t true:

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