Tag Archives: marketing

The 10 Commandments of Marketing from Seth Godin | Page19

Seth Godin is a household name around the world. His books—on everything from how ideas spread to the post-industrial revolution—have been translated into 35 languages. But you might first have heard of him on his blog, which you can find by simply typing “seth” into Google.

Let’s run that back: you can find Seth Godin’s blog just by typing “seth” into Google, meaning his, of the millions of pages out there, is the first thing to come up in one of the world’s most powerful search engines. Logical conclusion: this guy obviously knows a thing or two about marketing.

But why go with two when you can have 10?

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10 Twitter Marketing Mistakes You Need to Stop Making | Business News Daily

Social media is a great free tool that businesses can — and should — take advantage of. Twitter, especially, is one of the best platforms for actively engaging with your brand’s audience, but if you make the wrong moves, you could find yourself tweeting into the void, or worse, offending potential customers.

Business News Daily asked social media experts about the 10 worst things brands and businesses can do on Twitter. Tweet your way to the top by avoiding these major mistakes.

1. Don’t oversell your brand.

“One of the biggest mistakes that brands can make on Twitter is being too brand-centric in their messaging, and forgetting what social media is about — community! Though it may seem counterintuitive to increasing brand awareness, the most successful social media marketing programs focus more on sharing third-party articles and building relationships within communities, rather than only sharing your brand’s messaging and driving [traffic] to your website. A good rule of thumb is to stick to 80 percent third-party content/community engagement, and 20 percent brand-related posts.” – Ginny Torok, social media consultant and digital marketing director, IDMD

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What Advertisers Are Getting Wrong About Programmatic | Adweek


Current gig Vp of strategy at TubeMogul

Previous gig Head of technology at Ikon Communications

Age 35

Adweek: Describe your role as vp of strategy

Phil Cowlishaw: It’s a little bit like Navy SEALs. I take a high view of our most important strategic accounts and then deep dive into them to get a deep understanding of exactly what business drivers will make a difference for them and then how TubeMogul, the platform, can deliver this. My job is to lead a team that helps these accounts, to truly align their business models with our software features. At the end of the day, it’s ultimately helping them get the most value out of our platform. It’s really about how they can pull the triggers inside of our platform to shift more product or brand awareness.

What clients have you been working with?

L’Oréal USA, Jose Cuervo, Mondelez, Allstate, Heineken, Quiznos, Hotels.com and Lenovo.

What trends do you see emerging in digital advertising?

There’s an increased interest in this space on the brand side. We’re seeing brands trying to understand exactly what programmatic is and how it could potentially help their business. We’re seeing a significant shift into the programmatic space and a drive and adoption by big brand advertisers and their agencies to try and understand the power of programmatic, especially in online video, and how it can drive business results.

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Community Features Local Resources | Peter Mehit

Community Page

11 ways to encourage your customers to share your content | Mashable

While there isn’t any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks.

11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing.

1. Create great content

If you create great content that resonates with your customers and also provides value to their friends and family members (such as a useful statistic, a fun video, actionable promotion, etc.), they will be much more likely to share it. People will share things that they think their network will enjoy and benefit from.

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Aziz Ansari: 4 Marketing Lessons from Online Dating | Inc.com

What’s love got to do with marketing?

More than you might have guessed, according to some recent research from comedian Aziz Ansari and NYU sociologist Eric Klinenberg. With the June publication of Modern Romance: An Investigation, the co-authors shared their findings from a serious research project–including extensive interviews and focus groups–asking men and women of all ages, all over the world, about their communications experiences in the realm of romance.

On Thursday, at HubSpot’s INBOUND conference in Boston, Ansari and Klinenberg took the stage to present their findings to a crowd of more than 14,000 attendees. Here are four highlights:

1. Age has a lot to do with preferred modes of communication.

One topic Ansari and Klinenberg explored in their book was a common dating question: If you meet someone at a bar and get their contact info, what’s the best way to follow up? Should you call or should you text?

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How to Market to Gen Z? – The Consumer | THE BETA GENERATION

The personal computer (and now the smartphone, tablet, smartwatch, you get the picture) have allowed our generation to look at purchasing in a new light. We no longer only see products on TV, we can find and buy the products we love, the best ones at that, without leaving the comfort of our own home. This makes marketing to Gen Z a different game. We can find any product we need, so having advertisements shoved down our throat is unappealing. Buying the product is no longer the satisfaction of the purchase, but rather finding the product to begin with

Picture this: You’re in a clothing store and the size you try on doesn’t fit right. You give the item to a store clerk and ask them for the next size up. The store is all out of that size so she brings you a similar item in your size. You try it on and it fits like a glove.

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