Among the relatively newer tactics to emerge in the online marketing world are ones that work on both an SEO and a social level—all while promising their own, independent benefits.
Local reviews are exactly what they sound like—reviews of your business written and posted by real customers on third-party directory or review sites like Yelp or TripAdvisor. Cultivating these local reviews by giving stellar service and making your presence on these review sites known (as directly soliciting reviews is a violation of most directory sites’ terms of service) holds numerous benefits for your business, and is becoming one of the most successful and most important online marketing strategies today.
So what is it that makes local reviews such an important and useful strategy?
Content marketing is enjoying a nice stay of popularity as one of the most useful online marketing strategies of the modern era. It’s been adopted by small and large businesses of all kinds of industries, and marketers continue to scale up — in fact, 70 percent of B2B marketers are producing more content than they were a year ago.
By this point, most people have heard of content marketing, even if they don’t understand it, and as you might imagine, the misconceptions surrounding the strategy are rampant.
CMOs and other marketing experts immersed in the world of content marketing are tired of hearing these widespread misconceptions — and it’s worth your while to know why they aren’t true:
A marketing plan may not be at the top of every new business owner’s to-do list, but it should be. While a business plan helps map the direction for your company, a marketing plan helps your company understand how to get there by detailing important steps on the road to creating customer relationships.
“The single most important thing for a small business to include in its marketing plan is a very clear understanding of its customers and its competitors,” said Robert Thomas, professor of marketing at the McDonough School of Business at Georgetown University.
Though a marketing plan can be formal or informal, at a minimum it describes who your customers are, where they get information, and how you are going to reach them. Thomas said the development of a marketing plan requires four specific tasks:
The Ice Bucket Challenge was the past year’s best use of Facebook marketing, according to the social network, which just announced its ad award winners. It’s no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.
Zuckerberg was one of the millions of people to douse themselves in ice water to raise awareness for ALS in what became a powerful moment for online marketing. The best part was that it cost the ALS Association no money to generate all that attention—440 million people saw the videos.
The lesson was not lost on Facebook, which is holding it up as an example of how to use the platform for maximum impact.
This year marked the fourth Facebook Awards, which are timed to coincide with the Cannes Lions International Festival of Creativity—starting next week—where the ad world assembles to honor its top creative work.
Wikipedia has been, and will continue to be, one of the best marketing tools for your business. Having a Wikipedia page will not only help lift your brand to the first page of Google, it will also help increase the page rank of your website after it’s linked to your Wikipedia page.
Marketers have been using Wikipedia for years to help clients climb in rank. After all, Google gives quite a bit of authority to Wikipedia; even having a simple link will help with your marketing efforts.
I make my living editing Wikipedia, spending countless hours each day creating and cleaning up entries for various clients. Throughout my time, I have run into the dangers of using Wikipedia as a marketing tool. If not done properly, a page can cause more harm than you can imagine.
Before you jump into editing Wikipedia for yourself or a client, there are a few things that you should familiarize yourself with:
The Biggest Marketing Challenge WE All Face
The biggest challenge we’re dealing with today is change. Things are changing so fast. As a result of this rapid pace of change people do not know who to trust!
There are six questions your prospects want answered before they will buy from you. These questions are designed to allow you to think like your buyer and speak with them so they know you are the right and safe choice.
Why the Six Questions are Important
When I started my business back in 2001, I lacked trust. What I really mean is that I did not know who could help me get clear on my ideal client. Every time I ask someone they said things I did not understand. I was confused and a confused mind does not take action. This is what we’re dealing with.
Stick with me as I talk about things you may not have thought about before. Keep an open mind because, to grow your business, you need to find someone you can trust.
Remember we stated earlier that “trust” is the biggest marketing issue we need to address. This is what marketing is about – helping our prospects to trust us so we can start the sales process.
Let’s jump right in.
Remarketing on YouTube has become almost as commonplace as remarketing on the Web. YouTube is the world’s second largest search engine with over 1 billion active users each month. Perfecting your marketing strategy for such a large platform can have huge benefits for companies, and what many are realizing is that the remarketing aspect of YouTube has huge potential.
It’s ultimately a great way to get a viewer — whether they clicked on your video, subscribed to your channel, unsubscribed from your channel, viewed your in-stream ads, etc. — coming back to your channel as you upload new videos. In the end, this is a great way to generate more quality leads to help you drive your business growth forward.