Tag Archives: millennials

Millennials: 10 Things Old Farts Won’t Tell You About Entrepreneurship (First of a series) | Peter Mehit

images1.   You’re not going to win the pitch contest – even if you win it

Shark Tank is great entertainment.  It’s the perfect reality TV format.  Entrepreneurs, fresh with enthusiasm and ideas vs. hostile moneyed elites tearing their dreams asunder for the entertainment of the viewing audience.  America loves a good fight, and Shark Tank delivers the humiliation and put downs that make great television.  But the link between it and actual reality is tenuous at best.

“But there are winners,” you protest, “Checks get written.”

Do they?  We had the privilege of participating in an event where some of the contestants of Shark Tank came out to meet the faithful who were dreaming of following in their footsteps.

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Marriott is removing desks from hotel rooms in a strange bid to please millennials | Yahoo Finance

According to Wetzel, Marriott has misunderstood its target demographic. He claims that it’s been short-changed by designers who have sold it the myth that Millennials are “antisocial losers.” He signs off his blog post with a solemn request to his beloved hotel chain, “Save Our Desks.”

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3 Millennial Founders on What Really Makes Their Generation Tick | Inc.com

For serial entrepreneur Stacey Ferreira, 23, the Millennial generation is best defined by this Napoleon Hill quote: “If you’re not learning while you’re earning, you’re cheating yourself out of the better portion of your compensation.”

More than anything else, she says, Millennials are seekers of purpose.

Ferreira, who heads up the digital advertising agency AdMoar, took the stage Thursday morning at Inc.’s annual Women’s Summit in New York City along with Rodney Williams (31), co-founder and CEO of Lisnr, SOLS co-founder Kegan Schouwenburg (29), and Inc. senior editor Christine Lagorio to discuss what really defines this generation at large.

Accounting for as many as 80 million people between the ages of 18 and 34–and an estimated $200 billion in U.S. spending power–Millennials are clearly a valuable demographic to businesses and employers.

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Five Things You Don’t Know About Millennials and Teens | Ypulse

Every month, we survey 1000 13-32-year-olds to learn about young consumers’ attitudes and behaviors, and today we’re using recent data to highlight five things that you probably don’t know about Millennials and teens, from their mobile behavior to their spending habits. Not everything you’ve read about them is true…

1. THEY’RE MORE TRADITIONAL THAN YOU THINK. 

Hookup culture and all those “newfangled” dating apps get a lot of attention, but in reality Millennials and teens are more traditional than you might think. 50% of 13-32-year-olds have been on a formal date, 25% are in a committed relationship, and 17% are married. The majority of those in a relationship met their significant other in an old-fashioned way: 32% met at school, 22% through mutual friends/family, 9% met at work. But how real is that infamous hookup culture? Only 23% of those over 18-years-old have had a one night stand. And while it’s true that sexting is a thing—34% have sexted, and 15% have “naughty Snapchatted”—the majority want stability in their romance, with 75% saying they want to be in a long-term committed relationship.

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Young people are buying real estate — just not the same kind as their parents | Business Insider

Millennials and younger members of Gen X appear to be delaying the financial responsibility of homeownership.

But it’s hard to blame a group who watched the housing market skyrocket and plummet just as they were entering college or becoming young professionals gearing up to buy a starter home.

As the economy improved, and financial arrested development started to end, some 20- to 30-somethings have started to invest in real estate, but not in the traditional sense.

Many have turned to turnkey properties, which offer the opportunity to become a homeowner while adding another revenue stream to an investment portfolio.

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The Incentives That Really Motivate Your Employees | Inc.com

benefits-cake_31443“You never say thank you,” young advertising copywriter Peggy Olson complains to her boss, Don Draper.

“That’s what the money is for!” he retorts.

This exchange from TV’s Mad Men perfectly captures one of the enduring challenges of the workplace: sometimes managers and employees have vastly different notions of which incentives really matter.

I would argue that-including in the case of Peggy and Don-there is a generational component to such differences. Don, a child of the Great Depression and a Korean War veteran, is a classic Traditionalist (the generation born in the 1920s and 1930s) for whom work is a transaction. As he says earlier in this exchange, “I give you money, you give me ideas.”

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Infographic: Millennial, Gen X and Baby Boomer Device Preferences | Adweek

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most likely to be using.

Millward Brown Digital surveyed more than 1,000 consumers in three generations (millennials, born after 1980; Generation X, born 1965-1980; and boomers, born from 1946-1964) to see how different age groups favored different screens for various activities.

“What the data demonstrates is that even with our advanced knowledge of digital today, advertisers and marketers can’t make assumptions about how various demographics and targets are using digital devices and mobile to access content,” said Joline McGoldrick, research director at Millward Brown Digital. “It is easy to stereotype and say the best way to reach millennials is on mobile, but that is not always true. As the analysis shows, device usage varies from generation to generation based upon what the activity is. There needs to be a more granular understanding of how activity and type of content dictates preferences for screen usage in order to make a truly effective and efficient marketing strategy.”

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