If you’re a normal professional, you may just feel at least a smidge of apprehension or resentment when it comes time to drag yourself to (or get dragged to) a professional networking event. Sure, sure, the crab puffs might be killer, but there are so many things to not love about these shindigs that I’d be here for hours if I tried to highlight each one.
Because that doesn’t sound fun for either of us, let’s start with four common reasons why you don’t enjoy them—even when you know (or suspect) they’re important to attend. And then let’s find a better option for every stinking one of them.
This is a One-Day intimate and interactive EXPERIENCE that brings the instructors who give you the tools to propel SELF + Business success. It is for the entrepreneur who is ready to use what’s in their Hand and Master IT – Creating an environment of continuous Profit!
The LIST Tour will focus in on content marketing, influence, capital and ways to use social media to your advantage.
Obtain information on how to become effective in your approach
Connect with entrepreneurs in your community
Leave with a plan on how to not only build your business but to keep it afloat
Be made accountable for your success
Included is continental breakfast and a fabulous LUNCH!
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Whether you have a job that entails regular conferences or you’re a freelancer who gets to work like a hermit, you’ll probably need to network at some point in your life. Here’s how to do it so everyone you touch gains from the experience.
It’s an indisputable fact that personal contacts open doors. One classic study, outlined in the book Getting a Job, showed that among the 282 men surveyed, 56 percent had found their jobs through personal contacts, whereas only 19 percent had found theirs through job advertisements and 10 percent through applications of their own initiative.
So, you’re never first to raise your hand during meetings and you’re uncomfortable schmoozing with strangers at networking events. Does that mean you’re doomed to fail in the business world?
Not even close, shy one.
Those on the quiet side tend to be good listeners, giving them a serious edge over their more talkative, sometimes oversharing counterparts, says etiquette coach Jacqueline Whitmore, founder of The Protocol School of Palm Beach.
One of the first people we met when we began marketing in Orange County was Bill Ellermeyer. I met him at a mixer where I noticed the ever changing number and types of people speaking with him. Some younger, some older, people in hip hop regalia and guys in suits we’re engaged with him in conversation.
When I finally spoke with him I noticed two things. First, I felt like I’d known the man for more than a few moments, and second, he was an incredible listener. How this listening manifested itself was he asked questions that got at what I was thinking, not just saying. Within a ten minute conversation, he had a good grasp of my business and gave me a road map of whom to speak with and where potential partners and clients might be found. All of this information was delivered with wit and enough political savvy that the relationships of the people we discussed became apparent. It was a seminar. Then, as quick as it started it was over, both of us shaking hands and continuing to work the room.
This is what Bill Ellermeyer does. He sees patterns. He makes connections. He then takes that vision and applies it to his clients who are primarily executives exiting the corporate world in search of the next illusive job or in some cases coming to grips with the idea that the next position won’t be there for them at all.
There have been a lot of books written about business networking and referral marketing. I’ve written quite a few of these myself. There have also been a lot of books written about the difference between men and women. However, it dawned on me that no one had ever made the effort to combine the two subjects. With that realization, a new book project was born.
Over a four-year period, more than 12,000 businesspeople participated in a study focused around 25 simple questions. After analyzing the results of the survey, I was ready to speak about the results from an expert perspective in the book. I gathered together two of my fellow networking experts: Frank DeRaffele, to write from the male perspective; and Hazel Walker to write from the female perspective. Our combined knowledge and experience came together to bring a unique perspective to this innovative book.