You’ve just started your business, your website is finished, your SEO is lined up, your products are ready to ship, and you’ve got a hungry team eager to seize the moment. All you need to do now is get the word out about that amazing product. Right?
Maybe, but maybe not.
When speaking to budding entrepreneurs, I sometimes find myself giving advice that you wouldn’t expect from a PR professional. I tell them that, for a lot of brands, hiring a PR pro isn’t worth the cost. Don’t get me wrong, a great PR team is one of best brand-building tools a business can employ. But if your brand isn’t positioned to benefit from a well-executed PR strategy, you could end up wasting your time and money.
I was thinking about this recently: When did we hand the keys over to journalists when it comes to shining the spotlight on our businesses? We now have to jump through hoops, write the perfect pitch letter, and stroke their egos to even be considered worth writing about. And even then, there are no guarantees that we’ll get in print (or digital print, as it were).
So why do we give journalists all our power?
I think we’ve become accustomed to this system where journalists are the despots in charge of granting attention to the companies they deem worthy, and so we write press releases and pitches desperate to fall in their good graces. But the world of marketing and PR has changed drastically, and we no longer need that archaic system. As entrepreneurs, we’re perfectly capable of generating a buzz about our brands without their help.
Creating an efficient PR and marketing plan is a cornerstone to building up your organization’s success. Marketing and PR, unfortunately, sometimes can be costly, particularly if you’re running a lean operation and just starting out. Thankfully, there will include a few affordable PR and marketing tips and tricks which may offer your small business a cost-effective way to successfully increase sales and grow your consumer base.
You may have an excellent service or product, yet if nobody has knowledge of it, generating sales might be difficult. Effective public relations and marketing include proactive methods for you to spread the message to your market and attract potential customers and clients.
Marketing is about discovering methods of reaching your targeted audience–these potential customers and clients who possess an interest in and possible necessity for what you are selling. Public relations includes obtaining positive press and publicity in regard to your business concerning its most recent services, brands, and innovations.