Tag Archives: referrals

Create a Referral Engine That Works Every Day in Your Business | Duct Tape Marketing

I’ve written about this topic many times, but it just never get’s old! (Check out the referral marketing archive on Duct Tape Marketing) The fact is, although I’ve been writing about the idea of referral generation for years, it always remains relevant, no matter what marketing trends and technologies come and go.

Getting referrals can often seem like a daunting task for marketers, but it doesn’t have to be. I’ve put together a list of recommendations you can use to teach your clients how to build referrals (not to mention teach yourself a thing or two).

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Why You Should Be Asking Your Customers for Referrals | All Business

I have said this time and time again: you must ask for referrals if you want to grow your business. Referrals can contribute to a larger percentage of your revenue if done correctly. In fact, approximately 50 percent of my revenue is generated from referrals. Without them, I would be stuck putting in countless hours online trying to drum up fresh leads.

Referrals are easier to generate than you may think. The hardest part is getting up the courage to ask. Some people think they will offend customers by asking for more business. In reality, your customers will be more than happy to send people your way if they are satisfied with your work. As such, it is important that you develop a good relationship with your clients and develop a plan to seek referral business from each and every one of them.

If you are not yet sold on asking for referral business, here are a few facts that will hopefully convince you:

Referrals don’t cost anything.

People always know someone who can benefit from your services.

Your customers are better at marketing than you.

Referrals can lead to more referrals.

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Business Referrals — You’re Doing It Wrong! | AllBusiness

Would you like to get more new customers without spending a dime? Business referrals are a great way to increase your business’s customer base while developing long-term business relationships that will have a positive impact on your bottom line.

In this episode of “The Little Big Show,” small business expert Denise O’Berry shares three simple steps you must take to get better business referrals today.

How to Get Better Business Referrals in Three Easy Steps

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Linked In Beauty Pageant | Peter Mehit

InIf you’re on Linked In you’ve gotten them. The notes from people that you linked up with because you met them once at a mixer or because they knew someone you knew, or, let’s be honest, because you wanted to see that ‘500+ connections’ next to your name.

Can you

Some of them will eventually drop you a quick note about what they do and then ask you to endorse them. This must work, because a lot of people are doing it. I get at least one person a week asking me to endorse them. I don’t know them any better than the person ahead of me in line at Starbucks.

Now the truth is, if I wanted not to receive these e-mails, I would never link to people that I wouldn’t recommend. But I get at several requests to link every day, and the more links you have the more you get until it’s a never ending stream. If you’re half paying attention, the urge to just click ‘accept’ will get the best of you. Besides, the more people you’re linked to, the more influential you are, right?

But at the end of the process you have a another version of Facebook, where the connections don’t really mean anything, but you have a good count. It makes Linked In a beauty contest, not the connection engine as it was originally conceived as. Really, if you think about it, your real goal should be to have as few connections as possible, but of high enough quality and character that you would unreservedly recommend them at the drop of a hat. And those that you link with should be willing to do exactly the same for you. Otherwise, what is the point?

What is the point, indeed. Stories are told of collaborations that lead to millions of dollars in deals being done. Tales of jobs, sometimes unsolicited, being brought to people through their Linked In contacts. I do see that happening on a few of the groups that I belong to, rarely. For the most part, it’s a lot of noise as people try to stand out from an ever growing crowd.

Quantity is not quality. Quality begins when we make better choices. That starts with including who’s in and who’s not in our circle of business partners and associates.