Tag Archives: small business owners

A Quick Guide To Low Cost Internet Marketing Strategies | Getentrepreneurial.com

When it comes to internet marketing, most small business owners are reluctant to start. They can only imagine spiraling costs in a highly competitive market – but with the right strategies, that won’t be the reality. In fact, you can conduct your internet marketing on a shoestring budget and still get your name out there. Here’s a quick guide on how to do it.

Use social media

This is the number one strategy that you will be using, and it should be a constant process. Social media is free, and that means you can do as much of it as you need to get those sales in. First, set up an account in your business name on all social networks – even if you don’t intend to use them all at first, at least you have reserved it for later. Set up a regular posting schedule, using scheduling software if you want to make it easier. Use hashtags and other best practices to ensure that as many people as possible see your updates and start following your brand.

Read More

Why Small Business Owners Should Consider Getting an App | Duct Tape Marketing

As a small business owner, asking “why should I create an app?” is a lot like asking “do I really need a website?” was a few years ago. Sure, it was (and still is) possible to do much of what you need using a Facebook page, but they’re just not built to do what a website can.

While a Facebook page can, for example, show opening times, it’s not so easy to offer a detailed breakdown of lunch, dinner and a la carte menus. In that respect, Facebook pages are to websites as mobile websites/responsive sites are to mobile apps; they get the job done, just about, but you generally can’t use them to do EVERYTHING that you’d like to.

This post will cover a few of the advantages of creating your own app as opposed to using a responsive site or, even worse, not doing anything with mobile at all.

Read More

Zoom In, Zoom Out: Making Your Small Business Look Bigger and Better than Your Competition | CoolBusinessIdeas.com

It can be difficult to gain credibility and trust in an industry, especially when you’re competing with much bigger companies. However, there are ways you can make your company appear larger than it is, even if you’ve only got a small budget. By investing in the right services and products, you can feel and look like a corporation, even though your business is still small.

Here are just some of the ways you can do this:

Read More

How Systems Make Your Business More Human | Duct Tape Marketing

I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you do and help you build a strong network and community.

To set you and your business up for success, and make sure you don’t fall victim to technology’s downfalls, you’ll need the following traits.

1. Systems to manage technology and chaos

In short, business systems allow your business to run without you. I cannot emphasize enough how important systems are for your organization. Putting systems in place helps you gain more clarity, control, confidence and customers for your business. When you develop systems, start with the outcome in mind and work backwards from there.

Read More

Smart Investment Strategies for Entrepreneurs | Getentrepreneurial.com

Entrepreneurs often have a lot of unique qualities. They tend to be willing to take risks when it comes to business and their careers, and they’re often creative and think outside the box. That’s a lot of what propels them toward being entrepreneurs and building their own companies.

When you do have your own company, there are some unique investment strategies and considerations to keep in mind, however. There are ways that investing as an entrepreneur may be different than someone who works for a company, for example, and invests a portion of their salary.

The following are some things to consider if you’re an entrepreneur and you want to build a smart, sustainable investment strategy.

Read More

Ready for the Holidays? 5 Small Business Saturday Survival Tips | Business News Daily

The holiday shopping season is the retail industry’s busiest time of year. However, not all holiday shopping is done at big box stores: Small business owners also anticipate this time of year as bringing in serious revenue. Small Business Saturday (Nov. 26, 2016) encourages consumers to shop local, and is a great opportunity to the small retailers to increase their profits for the year.

Founded by American Express in 2010, Small Business Saturday is an annual shopping day supporting the independently owned businesses that help create jobs and help make local economies thrive. According to a press release, small businesses will be offered new resources for a successful holiday shopping season.

Read More

The Top 8 Reasons I Said Goodbye to a Toxic Career In the Corporate World | Inc.com

Please allow me to start this piece with a bit of real talk.

I started my business while getting an MBA and raising two kids. It wasn’t easy.

I went through a hard time financially and almost put my family in the poor house. It almost ended my marriage.

I developed a few health problems that my doctors attribute to this time in my life. I lost more that just sleep; I lost some good friends because I no longer had time for them.

Amazingly, two-and-a-half years later, I can say it was the best decision I’ve ever made.

Here’s why it was totally worth it:

Read More

How To Increase Business Efficiency Even More | Getentrepreneurial.com

Efficiency is everything when it comes to building and growing a business. It not only saves time, money, and effort, it improves results across the border. Although this blog has already touched upon how to build better business efficiency by enhancing ergonomics, communications and data entry, employee productivity, weekly goals, and qualifying clients better, there is still much more you can do to improve your company’s productivity and cost-efficiency.

Here are 4 more ways to improve efficiency in a business by leveraging the power of technology.

Read More

 How Can Big Data Help You In Your Business | Getentrepreneurial.com

Data is one of the most important things that your business can possess. It will tell you if your are making the most profitable choice for your company or whether you may want to think about adjusting how you complete a job for a client. What kind of data can be useful when creating and growing a profitable enterprise?

Know Where Your Customers Are

Let’s say that you want to start a grout cleaning business in your neighborhood. While there very well be a market for that, you don’t know unless you have the information that supports your hypothesis. For instance, you will want to know how many homes or housing developments are located in your area.

Read More

Helping Your Best Employees Leave You | Inc.com

One of the things I am most proud of as the 20 year owner of my executive sales firm Corporate Rain International is how many employees and associates have left me to take a leadership role at other companies or to start their own ventures.  While I see a multitude of articles written about holding on to great employees, I never see an article about celebrating an employee assuming greater leadership and greater personal growth by leaving.

There should be more discussion of this, particularly in the small business universe.  I believe in supporting employee growth and fulfillment even to the point of their leaving your company. I see this as a fundamental step in creating good through-branded culture.

Read More