Tag Archives: snapchat

If Instagram Becomes Snapchat, Who Will Be Instagram? | Inc.com

It’s hard to remember now, but there was a time when Instagram was an app people used to make their photos look good. A retro wash of sepia here, a studied overexposure there, and, voilà, you could fool your friends into thinking you had an artist’s eye.

That was before the advent of Snapchat. For the past few quarters, Instagram has been sprinting with its hair on fire away from the idea that a good photo is one that looks like one a professional might have taken. Its only goal, seemingly, has been to make sure anything people like doing on Snapchat they’re able to do on Instagram, whether that’s marking up photos with drawings and stickers, publishing slideshow-like “Stories” that disappear after a day, or navigating between parts of the app by swiping around randomly. As of Tuesday, the cloning is complete, with Instagram adding face filters that allow users to alter their own appearances with augmented reality overlays.

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Snapchat shares to begin trading on NYSE | Business Insider

Snap Inc. will make its debut as a publicly traded company on the New York Stock Exchange Thursday morning.

The parent company of Snapchat priced an initial public offering of 200 million shares at $17 apiece. That raised $3.4 billion for the company and some investors, and gives Snap a valuation of nearly $24 billion.

The stock is currently indicated to open at between $22 and $24 a share, according to price indications at 10:15 a.m. E.T.

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9 Digital Marketing Stats You Need to See From This Week | Adweek

It’s been a fine week of digital marketing stats, so check out the nine data points below that got our attention:

1. Instagram-Snapchat face off

Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13 to 34 how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.

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Why You Should Invest in Video Marketing to Grow Your Business | Small Biz Trends

In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising customer expectations have led businesses to develop new strategies to meet and exceed the demands.

One of these strategies that have gained momentum recently is video marketing.

There is hardly any doubt about the fact that video-driven platforms are well-received by today’s generation. In fact, Snapchat has overtaken Twitter with a user base of more than 150 million every day compared to the 136 million daily users of Twitter.

Such increased popularity of videos has convinced businesses to rethink their digital marketing strategies and include videos to attract a flood of customers.

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Instagram starts blocking ‘add me’ deeplinking for Snapchat, Telegram | TechCrunch

Facebook-owned photo-sharing platform Instagram is flexing its platform muscle by shutting down ‘add me’ deeplinking for some other social media services within its apps.

Previously Instagram users were able to include ‘add me’/’follow me’ links in a website section on their profile page, directly linking out to any other profiles they had on third party social services’ apps. Now attempting to type one of these links to a Snapchat or Telegram profile, within the Instagram app’s website field on a user’s profile, results in the following message…

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Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies | Adweek

With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities.

Havas Chicago this week kicks off the second iteration of its Snapchat recruitment program for interns, calling on job seekers to create social media campaigns from among seven causes, from fighting hunger to ending gun violence. The winner will get a 10-week internship and the chance to lead an agencywide initiative supporting the cause they pitched.

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Snapchat Responds To Chatter About Privacy Policy Change | TechCrunch

Social media rumors were taken far too seriously this weekend, as word spread around the globe that Snapchat’s recent privacy policy update gave the company ownership over user content, which includes photos, videos, and text messages. The rumors were picked up by publications that included The Telegraph and The Sydney Morning Herald. Snapchat addressed the rumors in fairly plain language this morning with a statement assuring that its users retained control over their content.

In the statement, Snapchat assured users that they were not storing user content indefinitely.

“The Snaps and Chats you send your friends remain as private today as they were before the update,” the statement read. The company further elaborated that while messages were deleted from Snapchat’s servers after viewing, the company had no control over screenshots or pictures taken by their recipients.

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