In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founder of Duct Tape Marketing John Jantsch explains why email is the key to building your online presence and what you should really be using social media for.
There’s a hierarchy in the world of building a total web presence for your business, and mastering things like Facebook and Pinterest fall somewhere far behind getting your email marketing machine oiled and ready for prime time.
One thousand responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money. Focus on building a list of email subscribers that want to hear from you, and social media will become a tool set to help you do more of that. While this may sound shocking and hard to hear, you should ditch social media for now and focus on email marketing first.