Tag Archives: social media

A Quick Guide To Low Cost Internet Marketing Strategies | Getentrepreneurial.com

When it comes to internet marketing, most small business owners are reluctant to start. They can only imagine spiraling costs in a highly competitive market – but with the right strategies, that won’t be the reality. In fact, you can conduct your internet marketing on a shoestring budget and still get your name out there. Here’s a quick guide on how to do it.

Use social media

This is the number one strategy that you will be using, and it should be a constant process. Social media is free, and that means you can do as much of it as you need to get those sales in. First, set up an account in your business name on all social networks – even if you don’t intend to use them all at first, at least you have reserved it for later. Set up a regular posting schedule, using scheduling software if you want to make it easier. Use hashtags and other best practices to ensure that as many people as possible see your updates and start following your brand.

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5 Myths About Your Clients and Social Media That You Should Forget Right Now | Duct Tape Marketing

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t using social media to its full potential. They are blinded by the many myths floating around regarding their clients and social media.

These misconceptions are hindering your marketing effectiveness and should be forgotten immediately.

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Why Spending $1,000 on an Instagram Post Might Actually Be Worth It | Inc.com

If the name Txunamy doesn’t ring any bells, you’re probably not a tween girl. The 7-year-old fashionista has nearly 700,000 Instagram followers. But Ezra Dabah knows Txunamy well: When the former Children’s Place exec was looking to bring brand awareness to his startup, Kidpik, he decided the best way to reach his target audience of young girls wasn’t with print ads or Facebook posts, but by enlisting a small army of pint-sized social-media stars.

“These influencers are celebrities within their own circles,” says the CEO of Kidpik, which sells clothes, footwear, and accessories. When Kidpik hired a handful of young influencers, including Txunamy, for a livestreamed fashion show, the video hit 10,000 views within an hour and wracked up more than 250,000 social-media impressions within a week. “Working with influencers means you’re able to build a brand in ways that you were never able to do before–in a much shorter time and for much less,” says Dabah, who doesn’t spend any money on traditional advertising.

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How Social Media Went From Exciting To Ingrained In Our Lives | Forbes

When social media first started to emerge in the mid-2000s as a popular way to connect online, marketers and consumers split into two camps. One camp boldly proclaimed that social media was the wave of the future. The other denounced social media as a fad (something people still occasionally insist today, more than 10 years later).

It’s clear that social media has had and continues to have a substantial impact on our daily lives—and it’s hard to imagine sites like Facebook ever going away, with more than 1 billion people currently using the platform. But when you look at the broad context of social media, and some of the recent developments shaping the industry, you have to wonder—are we heading to a post-social media world?

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7 Top Online Marketers You Should Be Following on Twitter | AllBusiness.com

With more content and competition in the world today, it’s easy for anyone to get started with a social media account, website, or blog of their own. However, if you really want to build a following and show off your expertise, it’s going to take a special set of skills, dedication, and passion to stand out from the crowd.

Not all niche markets are created the same. Some have much smaller audiences, which makes it much easier to become an authority within that space; others, like “business and marketing,” are much more competitive, and also more lucrative.

We are going to take a look at some of today’s top online marketers and how they have built up the massive and loyal followings they have today. Not only are each of these marketers active on social media, they also have great online content and blogs.

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Using Social Media to Make Your Next Trade Show Profitable for your Business | CoolBusinessIdeas

Many business owners have begun to realize the importance of social media, especially when they’re trying to market their next trade show event. Social media is a powerful tool that can reach the business masses. It’s also integral at driving traffic to your trade show booth and breaking through the convention hall distractions.

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Social Screening: What Hiring Managers Look for On Social Media | Business News Daily

The number of hiring managers using social media to investigate job candidates has grown immensely over the past 10 years, according to a new CareerBuilder study.

Specifically, 60 percent of employers now turn to social networks to research job applicants, up from 52 percent last year and just 11 percent in 2006.

“Tools such as Facebook and Twitter enable employers to get a glimpse of who candidates are outside the confines of a resume or cover letter,” Rosemary Haefner, chief human resources officer of CareerBuilder, said in a statement.

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The Potential of Social Media for B2B in 2016 | Real Business Resue

We look back at 2015 social media statistics for B2B social media and look to see how this we change the way Businesses use social media in 2016.

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Social Media Branding Strategies For Business | Get Entrepreneurial

twitter1Social media have been so widely utilized nowadays that it has reportedly surpassed Google as Americans’ “number one daily activity” which explains why more and more marketers and entrepreneurs are promoting their business through these platforms.

The potential for business growth via social media is almost endless. Whether you want to gain subscribers, promote a service, or sell a product, the use of social media helps build your social brand. In this era where digital transactions and communication has become commonplace, it is nearly impossible to see any business not to be taking advantage of the growing social media trend.

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Snapchat Responds To Chatter About Privacy Policy Change | TechCrunch

Social media rumors were taken far too seriously this weekend, as word spread around the globe that Snapchat’s recent privacy policy update gave the company ownership over user content, which includes photos, videos, and text messages. The rumors were picked up by publications that included The Telegraph and The Sydney Morning Herald. Snapchat addressed the rumors in fairly plain language this morning with a statement assuring that its users retained control over their content.

In the statement, Snapchat assured users that they were not storing user content indefinitely.

“The Snaps and Chats you send your friends remain as private today as they were before the update,” the statement read. The company further elaborated that while messages were deleted from Snapchat’s servers after viewing, the company had no control over screenshots or pictures taken by their recipients.

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