Tag Archives: social media

Social Screening: What Hiring Managers Look for On Social Media | Business News Daily

The number of hiring managers using social media to investigate job candidates has grown immensely over the past 10 years, according to a new CareerBuilder study.

Specifically, 60 percent of employers now turn to social networks to research job applicants, up from 52 percent last year and just 11 percent in 2006.

“Tools such as Facebook and Twitter enable employers to get a glimpse of who candidates are outside the confines of a resume or cover letter,” Rosemary Haefner, chief human resources officer of CareerBuilder, said in a statement.

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The Potential of Social Media for B2B in 2016 | Real Business Resue

We look back at 2015 social media statistics for B2B social media and look to see how this we change the way Businesses use social media in 2016.

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Social Media Branding Strategies For Business | Get Entrepreneurial

twitter1Social media have been so widely utilized nowadays that it has reportedly surpassed Google as Americans’ “number one daily activity” which explains why more and more marketers and entrepreneurs are promoting their business through these platforms.

The potential for business growth via social media is almost endless. Whether you want to gain subscribers, promote a service, or sell a product, the use of social media helps build your social brand. In this era where digital transactions and communication has become commonplace, it is nearly impossible to see any business not to be taking advantage of the growing social media trend.

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Snapchat Responds To Chatter About Privacy Policy Change | TechCrunch

Social media rumors were taken far too seriously this weekend, as word spread around the globe that Snapchat’s recent privacy policy update gave the company ownership over user content, which includes photos, videos, and text messages. The rumors were picked up by publications that included The Telegraph and The Sydney Morning Herald. Snapchat addressed the rumors in fairly plain language this morning with a statement assuring that its users retained control over their content.

In the statement, Snapchat assured users that they were not storing user content indefinitely.

“The Snaps and Chats you send your friends remain as private today as they were before the update,” the statement read. The company further elaborated that while messages were deleted from Snapchat’s servers after viewing, the company had no control over screenshots or pictures taken by their recipients.

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10 Twitter Marketing Mistakes You Need to Stop Making | Business News Daily

Social media is a great free tool that businesses can — and should — take advantage of. Twitter, especially, is one of the best platforms for actively engaging with your brand’s audience, but if you make the wrong moves, you could find yourself tweeting into the void, or worse, offending potential customers.

Business News Daily asked social media experts about the 10 worst things brands and businesses can do on Twitter. Tweet your way to the top by avoiding these major mistakes.

1. Don’t oversell your brand.

“One of the biggest mistakes that brands can make on Twitter is being too brand-centric in their messaging, and forgetting what social media is about — community! Though it may seem counterintuitive to increasing brand awareness, the most successful social media marketing programs focus more on sharing third-party articles and building relationships within communities, rather than only sharing your brand’s messaging and driving [traffic] to your website. A good rule of thumb is to stick to 80 percent third-party content/community engagement, and 20 percent brand-related posts.” – Ginny Torok, social media consultant and digital marketing director, IDMD

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Fake and Overused Weather Photos: Avoid Sharing These Images | Weather.com

Social media has been a beneficial tool for weather forecasters in the 21st century. It allows meteorologists to give the public advance warning about a dangerous weather event, and, once the event begins, news gatherers use social media to quickly share images and video of a damaging storm system.

Conversely, social media has also made it easier to spread a lie. All it takes is one person to find an old picture or video, rebrand it as current and share it to Facebook or Twitter. Then it has the potential to go viral all over again.

Hurricanes, tornadoes and winter storms give these fake photos a high-profile platform to resurface. The image above, posted after a deadly tornado hit the Tulsa, Oklahoma, metro area on March 25, 2015, seems to look real. But as soon as it began to make the rounds on social media, locals immediately knew it was a fake.

Before you share the next striking, unbelievable image during a severe weather event, we want you to know how to recognize a phony. Spotting fake photos isn’t easy, but it’s slightly simpler when abiding by one maxim: if it seems too good to be true, it probably is. As for recycled weather photos that came from a past event, websites like Tineye and Google Image Search can help pick out reused images that were posted on the Internet long ago. To use Tineye or Google Image Search, just save the photo in question and upload it to either site. They will tell you if that photo has been previously shared on social media.

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Your Followers Got Purged – Now What? | BusinessTips.com

downloadThe end of last year, and the beginning of this year, was rocky for businesses on social media. Instagram and Twitter dumped a bunch of fake accounts, and Facebook changed its policy so that inactive accounts would longer be including in a page’s total fans. Of course ostensibly this is a good thing – why would you want to market to a bunch of fake and inactive followers – but as most people know, higher follower counts on social media do help to boost a business’s credibility online. Losing a ton of people, then, can feel like a real shock. But don’t panic; there are a few things you can do.

Figure out why

Now, if you bought followers and, one day, they all disappeared, you know why. But a lot of small business owners never saw the point to buying fans, and they still occasionally see drastic dips in their follower totals. If you count yourself among them, there are few things that may have happened. The first is that you simply haven’t done very much in a while.

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