Food waste isn’t a new problem. People have been grumbling about squandered produce for years. Now entrepreneurs are starting to do something about it: Recently we’ve come across several initiatives that attack the issue in new ways.
One of those is Cerplus, a marketplace for wasted food in the Bay Area. Set up by Zoe Wong in November 2015, it matches food that farmers and wholesalers can’t sell through conventional channels with buyers like restaurants and smoothie-makers. So far, about 16,000 pounds of zucchini, broccoli, strawberries, and the like, have been transacted through the system, she says.