Tag Archives: tracking preferences

How Time Warner Is Trying to Fend Off Netflix | Bloomberg

To fend off Netflix, Time Warner Inc. is taking a page from the streaming-video giant. And it’s turning to a 6-foot-8-inch former basketball player and war refugee to make it work.

Time Warner’s Turner division, home of CNN, TBS and TNT, is planning to tailor online delivery of its channels to individuals’ tastes, tracking preferences like Netflix does before suggesting what subscribers should watch. The company behind Time Warner’s effort is iStreamPlanet, in which it bought a majority stake two years ago for $148 million.

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