Tag Archives: twitter

Facebook and Twitter Turned Him Down. Now He’s Worth $4 Billion | Inc.com

First off, I love this kind of story.

Let’s go back in time to 2009. Brian Acton was an accomplished programmer who’d checked the box with stints at both Apple and Yahoo.

Now he was looking for work–and he was coming up short. His Twitter feed tells the tale.

Acton had been the 44th employee at Yahoo, but he’d lost millions of his dot-com fortune when the bubble burst in 2000. Despite the bright-sided nature of his Tweets, the 37-year-old didn’t know what was next.

He toyed with a startup idea, but it wasn’t going anywhere. And as Marc Cenedella–founder of The Ladders, and more recently, Knowzen–wrote on Medium a few days ago, Acton…

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Warning: Why Businesses Need to Be Careful on Twitter | All Business

Too many businesses make the mistake of ignoring Twitter. There are some people who look at it, but don’t understand it, and there are massive numbers of dormant accounts.

The point isn’t that everyone is on Twitter; the key is understanding what you can do with it and why you need to be there.

Twitter is still the most efficient network for reaching out to busy people who have gatekeepers on their phones and email, but you need to be careful on Twitter to make sure you are getting the most out of it and don’t end up “ghost banned,” also known as “shadow banned.” (More on that near the end of this post.)

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Twitter Introduces Hashtag Ads | Small Biz Trends

Twitter played a big role in making hashtag usage so widespread, and now the company is introducing an exclusive new ad format that utilizes the hashtag even further.

Called “conversational ads,” these ads are essentially promoted tweets. The Twitter hashtag ad will include call to action buttons with several custom hashtags the advertiser has created for their campaign. The buttons let you pick between hashtags under the tweet and then retweet the ad.

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2015: The Year in Tech Tweets | CB Insights

tech-tweets-headerFrom VCs crying “bubble” to Mark Cuban and Chris Sacca crossfire, we did a retrospective on the year by digging up our favorite Tweets.

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10 Twitter Marketing Mistakes You Need to Stop Making | Business News Daily

Social media is a great free tool that businesses can — and should — take advantage of. Twitter, especially, is one of the best platforms for actively engaging with your brand’s audience, but if you make the wrong moves, you could find yourself tweeting into the void, or worse, offending potential customers.

Business News Daily asked social media experts about the 10 worst things brands and businesses can do on Twitter. Tweet your way to the top by avoiding these major mistakes.

1. Don’t oversell your brand.

“One of the biggest mistakes that brands can make on Twitter is being too brand-centric in their messaging, and forgetting what social media is about — community! Though it may seem counterintuitive to increasing brand awareness, the most successful social media marketing programs focus more on sharing third-party articles and building relationships within communities, rather than only sharing your brand’s messaging and driving [traffic] to your website. A good rule of thumb is to stick to 80 percent third-party content/community engagement, and 20 percent brand-related posts.” – Ginny Torok, social media consultant and digital marketing director, IDMD

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Twitter MoPub senior director Janae McDonough interview | Business Insider

downloadTwitter acquired MoPub, a mobile app ad network, ad server, and real-time bidding exchange, for $350 million in stock back in 2013.

MoPub has around 5,000 apps on its platform, and it works with publishers and developers to help sell ads within their apps, by plugging into a network of around 150 demand-side platforms (DSPs,) one of which is Twitter. Last year one analyst predicted MoPub will bring in more than $500 million in annual revenue by 2017, up from an estimated $56 million in 2014.

Yet MoPub is still one of Twitter’s best-kept secrets. The company doesn’t break out revenues from MoPub in its earnings report (it sits in the “data licensing and other category,” which generated revenues of $147 million in 2014,) and it rarely releases news from the division, beyond quarterly marketplace reports about trends within the mobile app ecosystem, and a few other updates.

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Humans Are Tech’s Next Big Thing—And That Could Be Risky | WIRED

INTERNET COMPANIES MAKE billions of dollars by capturing one of the world’s most precious commodities: your attention. They need to amuse, amaze, entice, and intrigue you—and millions of users like you—to stay afloat and profit.

But figuring out what you want to read, watch, and see is harder than it looks. At Facebook, serving your wants and needs comes down to algorithms—click on something, and you’ll see more of that thing, and things like it. At Twitter, your desires are met via your choices—follow certain people, you’ll see updates from them. But, when it comes to channeling the most attention-grabbing content, it turns out that automation, or users left to their own devices, might not be enough.

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