Tag Archives: twitter

Twitter is letting you make money off your followers by showing them video ads | Mashable

Twitter is offering some of its most influential users a cut of the money it makes off of their posts in a push to populate the platform with more in-house video.

Starting Tuesday, publishers and other high-profile accounts will be able to mark a box on each video tweet they send indicating that they’d like to tack on a pre-roll promotion, the social network announced. Twitter will then share with them a portion of the revenue it collects on those ads.

The deal will give users the lion’s share of the revenue — 70 percent — while Twitter takes 30 percent for itself, a person familiar with the arrangement said.

Read More

Twitter Is Running Out of Time to Get Real About Fighting Abuse | WIRED

ANOTHER WEEK, ANOTHER eruption of abuse on Twitter. This time, it was Breitbart writer and self-anointed “supervillain of the Internet” Milo Yiannopoulos, whom the company finally banned after he stoked his followers into flooding Ghostbusters actress Leslie Jones with hateful and racist messages. Yiannopoulos went so far as to tweet out fake screenshots of things Jones supposedly but did not actually say on Twitter. In the end, Jones said she would leave Twitter altogether.

Twitter CEO Jack Dorsey was apparently aware of the situation, tweeting at Jones as early as Monday evening. But Twitter still took another day to finally kick Yiannopolous off the platform after facing considerable public pressure. On Thursday afternoon, Jones posted a short tweet saying she was grateful for the public’s support. “People should be able to express diverse opinions and beliefs on Twitter,” Twitter said in a statement addressing the incident. “But no one deserves to be subjected to targeted abuse online, and our rules prohibit inciting or engaging in the targeted abuse or harassment of others.”

Read More

Facebook and Twitter Turned Him Down. Now He’s Worth $4 Billion | Inc.com

First off, I love this kind of story.

Let’s go back in time to 2009. Brian Acton was an accomplished programmer who’d checked the box with stints at both Apple and Yahoo.

Now he was looking for work–and he was coming up short. His Twitter feed tells the tale.

Acton had been the 44th employee at Yahoo, but he’d lost millions of his dot-com fortune when the bubble burst in 2000. Despite the bright-sided nature of his Tweets, the 37-year-old didn’t know what was next.

He toyed with a startup idea, but it wasn’t going anywhere. And as Marc Cenedella–founder of The Ladders, and more recently, Knowzen–wrote on Medium a few days ago, Acton…

Read More

Warning: Why Businesses Need to Be Careful on Twitter | All Business

Too many businesses make the mistake of ignoring Twitter. There are some people who look at it, but don’t understand it, and there are massive numbers of dormant accounts.

The point isn’t that everyone is on Twitter; the key is understanding what you can do with it and why you need to be there.

Twitter is still the most efficient network for reaching out to busy people who have gatekeepers on their phones and email, but you need to be careful on Twitter to make sure you are getting the most out of it and don’t end up “ghost banned,” also known as “shadow banned.” (More on that near the end of this post.)

Read More

Twitter Introduces Hashtag Ads | Small Biz Trends

Twitter played a big role in making hashtag usage so widespread, and now the company is introducing an exclusive new ad format that utilizes the hashtag even further.

Called “conversational ads,” these ads are essentially promoted tweets. The Twitter hashtag ad will include call to action buttons with several custom hashtags the advertiser has created for their campaign. The buttons let you pick between hashtags under the tweet and then retweet the ad.

Read More

2015: The Year in Tech Tweets | CB Insights

tech-tweets-headerFrom VCs crying “bubble” to Mark Cuban and Chris Sacca crossfire, we did a retrospective on the year by digging up our favorite Tweets.

Read More

10 Twitter Marketing Mistakes You Need to Stop Making | Business News Daily

Social media is a great free tool that businesses can — and should — take advantage of. Twitter, especially, is one of the best platforms for actively engaging with your brand’s audience, but if you make the wrong moves, you could find yourself tweeting into the void, or worse, offending potential customers.

Business News Daily asked social media experts about the 10 worst things brands and businesses can do on Twitter. Tweet your way to the top by avoiding these major mistakes.

1. Don’t oversell your brand.

“One of the biggest mistakes that brands can make on Twitter is being too brand-centric in their messaging, and forgetting what social media is about — community! Though it may seem counterintuitive to increasing brand awareness, the most successful social media marketing programs focus more on sharing third-party articles and building relationships within communities, rather than only sharing your brand’s messaging and driving [traffic] to your website. A good rule of thumb is to stick to 80 percent third-party content/community engagement, and 20 percent brand-related posts.” – Ginny Torok, social media consultant and digital marketing director, IDMD

Read More