Video is so important. Unfortunately, there are many business owners who feel that video is not for them or they simply haven’t taken the time to create them.
You can use your smartphone to do a simple video, buy a cheap video camera or invest in a professional one that might cost about $1,000 or so.
“The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented,” said Brad Jefferson, CEO of Animoto. “But we were curious about whether consumers actually find business videos helpful. The data shows that there’s a real power in business videos to help people make confident shopping decisions. Further, consumers develop a more positive impression of companies that use video and even find such companies to be more trustworthy. Businesses that don’t embrace video are overlooking a valuable way to reach their customers and will struggle to keep up with the competition.”
Read the press release from Animoto on small business video here. Animoto, says that small businesses must have three types of video: