In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.
Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to create a personal brand.
Despite brands’ ability to connect directly with consumers on Twitter or other social media platforms, only 22% of companies see the value of creating a personality for their brand marketing.
So why are young people so much better than brands and businesses at connecting with people online? The answer is simple: Individuals have learned to live and breathe their personal brands, whereas many professional marketers still view growing a brand as, well, a job.
Video is so important. Unfortunately, there are many business owners who feel that video is not for them or they simply haven’t taken the time to create them.
You can use your smartphone to do a simple video, buy a cheap video camera or invest in a professional one that might cost about $1,000 or so.
“The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented,” said Brad Jefferson, CEO of Animoto. “But we were curious about whether consumers actually find business videos helpful. The data shows that there’s a real power in business videos to help people make confident shopping decisions. Further, consumers develop a more positive impression of companies that use video and even find such companies to be more trustworthy. Businesses that don’t embrace video are overlooking a valuable way to reach their customers and will struggle to keep up with the competition.”
Read the press release from Animoto on small business video here. Animoto, says that small businesses must have three types of video:
Six months after launching, Los Angeles-based startup Chill has redesigned to make it easier for its 19 million registered users to find online videos.
The social video discovery site taps directly into a user’s social graph through Facebook Connect. Then the user, known as a “curator,” can browse through their friends’ collections or discover new videos based on common themes and interests.
The new Chill homepage spotlights new themed verticals for videos like popular, funny, shocking or sexy. User voting, also newly implemented, will determine which videos get featured in each vertical. Chill hopes this facelift will also help artists like Enrique Iglesias reach their fans, as music videos will be filed under the jukebox vertical.
“We encourage you to move your content to YouTube if you haven’t done so already,” Google continued. “YouTube offers many video hosting options including the ability to share your videos privately or in an unlisted manner.”