As I get ready to walk at my college graduation next week, I have more gratitude for one thing above all: YouTube. YouTube was my go to while doing homework, prepping for exams or just when I needed to refresh a term meant.
It’s also the first place I go when I want to learn about a subject I don’t know a lot about. Time and again, YouTube has helped me understand concepts, offering numerous different explanations till I found one that clicked.
Sometime in high school, my Economics teacher introduced Keynesian economics to us with this video:
“Google’s next step is simple: they must acknowledge that they cannot grade their own homework.”
That’s one top media agency executive’s take on the scandal that has threatened to engulf the search and video giant over the past few days after AT&T, Verizon, J&J and pharma giant GSK became the latest big brands to pull all advertising from YouTube over disagreements on controversial content—including videos supporting terrorist groups like ISIS.
In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.”
With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and acceptance off the field. Perhaps in keeping with that, the Nike Women account on YouTube—mainly used to promote Nike Training Club—has, since January, released four different regional ads that seize upon these ideas.
In other words, Nike appears to be doubling down on ads that speak directly to women, with calls to activate locally and change social norms.
So, we decided to talk to women from each market to get a better sense of what they’re saying. Find those conversations below, along with the ads.
It seems Google is all prepared to release its anticipated data-conscious YouTube Go app to the public.
An early version of YouTube Go hit the Google Play Store Wednesday. The app, as promised by Google last year, is light (less than 10MB in size) and features an option to share files using Wi-Fi Direct protocol.
Europe has opened a new battlefront in its war against big U.S. tech, announcing draft rules that could force YouTube and others to pay more money to the music industry.
The European Commission, which administers EU law, has proposed a new Europe-wide copyright law on Wednesday, saying it wants to strengthen the rights of artists and make sure they receive a fair share of the profits made on their work.
If approved, the new rules will force streaming services such as YouTube and Dailymotion to beef up their copyright protection measures by filtering out copyrighted content or paying for its use.
That’s a huge step up from the current measures that only require these services to act when notified about a copyright infringement.
YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.
Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use.
According to Diya Jolly, Google’s director of product management, the biggest struggle smaller businesses face on YouTube is the lack of quality of their videos.
The European Union’s executive body has today set out a series of proposals for new rules that would apply to a broad range of online platforms, from the likes of YouTube to Google to eBay, as part of ongoing efforts to boost competitiveness in the region under its Digital Single Market Strategy.
The proposals follow a year long assessment by the European Commission of online platforms, after which it says it has concluded that a ‘one-size-fits-all’ approach is not appropriate to maximize consumer benefits while ensuring effective regulation across all the different types of platforms — so it says it will rather look at each area where it can act “from telecoms to copyright rules, to address any specific problems in a future-proof way for all market players”.
Among the proposed changes is a new set of audiovisual rules — with the stated aim of achieving a better balance between rules that apply to traditional broadcasters vs online video-on-demand providers and video-sharing platforms like YouTube. Key among the EC’s concerns here is safeguarding minors.
YouTube as a messaging app? Sure, why not! Everyone’s doing it, after all. In case you missed it: YouTube announced this week that it’s testing a new feature with a subset of its mobile app user base that will allow them to easily share videos with family and friends. Users with the feature can chat about those videos in a new tab in the app, the company says.
The feature makes sense, as a lot of YouTube’s user base already shares videos with their friends – but over SMS, iMessage or another messaging platform. YouTube is smart to try to capitalize on that behavior, in order to increase usage of its own app as well as the time its users spend engaged with its service on mobile.
THIS PRESIDENTIAL ELECTION season—okay circus—has been a ratings boon for network and cable news. Recently, CBS CEO Les Moonves even praised Donald Trump’s candidacy, saying, “It may not be good for America, but it’s damn good for CBS.”
But television networks aren’t the only ones benefiting from all this eye guzzling of political news. According to a new YouTube report released today, since April 2015, when most candidates began announcing their campaigns, a whopping 110 million hours of candidate- and issue-related content has been watched on YouTube.
Whenever small business owners look in to the possibility of doing some kind of video marketing, they very often find themselves presented with outdated information about what works and what doesn’t.
Successful YouTube videos share a number of important characteristics that are a combination of common sense and a better than average understanding of how people interact with broadcast media. In these respects, video isn’t really all that different from podcasts, comics or e-books. Audiences respond most positively when some basic principles are followed. Here are some to consider.